Category Archives: content

Hey, General Mills Lawyers: Better Eat Your Wheaties

While I typically support efforts to add sanity to our overly-litigious culture that seems to encourage anyone to sue anybody for anything, I don’t think the lawyers at General Mills thought through the type of social media firestorm they would … Continue reading

Posted in content, Content Marketing, Custom Media, facebook, internet, social media | Leave a comment

My goofy animated GIF went viral

At Hammock, we are experimenting with ways in which GIFs and things like Vine can be used as something more than goofy viral fodder. (We’re already convinced on their goofy viral fodder potential.) Personally, I think animated GIFS have great … Continue reading

Posted in Animated GIF, content, Hammock Inc., humor, video | Leave a comment

Breaking good: A ten minute chat with Professor Jeff Cornwall

Jeff Cornwall, Belmont University entrepreneurship professor and longtime blogger (The Entrepreneurial Mind), recently invited me to appear on the video version of his blog — a show that is produced by the Nashville-based web video network, Talkapolis (think Leo Laport’s … Continue reading

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., marketing, media, Nashville, shameless self-promotion | Leave a comment

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading

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