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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: content
The frightening future of the entertainment industry
In light of last week’s posts about the entertainment industry’s effort to enact the legislation called SOPA (here and here), I saw a couple of items early this morning that reminded me that much of the reason that industry wants to out-legislate … Continue reading
Posted in content, copyright, internet, media, video
Tagged Accenture, Intellectual property, Television, youtube
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The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
Google acquires Apture: Context also is king
[Note: At the end of this post, I've added a link to information regarding the "end" to the current iteration of Apture.] You know how it seems that now-a-days, it’s social media this and social media that? That’s getting dated. … Continue reading
Solid Rocks & Flowing Rivers
On Twitter last night, Dave Winer pointed back to a prescient* post he wrote in March of last year that includes a reference to the Chinese proverb: “If you sit by the river long enough you will see the body … Continue reading
Posted in content, media
5 Comments
Content isn’t king, Creative and talented people are
[Note: By mistake, I posted an early draft of this item earlier. While no post on this blog has ever been more than a draft (finished stuff appears elsewhere in my "distribution chain," I have a feeling the earlier version … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
8 Comments
Are corporate journalists real journalists? Better question: Does someone actually call themself that?
Yesterday, I received an email from Joe Pulizzi, the guy I credit (and blame*) for the popularization of the term “content marketing.” In it, he asked me my opinion of an issue that came up on a conference call he … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
1 Comment
Flipboard: The product is great, the hyperbole is grating
Flipboard says 130 publishers have reached out to them and the response has been “universally positive.” I’m guessing Conde Nast, publisher of the New Yorker, wasn’t among them as one of Flipboard’s “Suggested Sections” (at least when I signed on … Continue reading
Google Adwords launches content marketing B-to-B effort aimed at advertising community
While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your … Continue reading
Posted in advertising, b2b, content, Content Marketing
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Collecting related content isn’t curation
[Note added later: Please see comments. This post is focused on the use of a word, and even then, it recognizes the ship has already sailed. I don't disagree with Robert's call for a better tool to do what he's … Continue reading
Posted in content
14 Comments
Does Wikipedia deserve to be among the decade’s top ten works of journalism?
Working my way through a backlog of newsfeeds from the past week, I ran across a blog post on reason.com by Greg Beato called, “Where’s Wikipedia in NYU’s list of the decade’s top journalism?” While he doesn’t make a convincing … Continue reading
Content that works: Contextual content, in context
[NOTE: This entry refers to some features provided by the company Apture that have changed since I first posted it. Depending on what browser you are using, you may or may not see the small icons I refer to. I … Continue reading
Content that works: Lessons found in reporters’ notebooks and librarians’ index cards
[#4 in the Content that Works series.] Tomorrow, I have I’m working on a post about what Matt Thompson calls “context-centric news” and how it differs from what he calls “episodic news.” (They are similar to what I called in … Continue reading
Custom content-paloosa in Nashville next week
Next week, March 24-26, the recently re-named Custom Content Council will be having its annual Custom Content Conference — in the lovely and conveniently located (for me, at least) city of Nashville. I’ve been receiving some email from folks in … Continue reading
Posted in content, Content Marketing, Nashville
4 Comments
Content that works: Two types of content that may not win awards, but that we can’t do without
[#3 in the Content that Works series.] One of the ways you can measure the importance our culture places on different kinds of content is by observing the awards associated with them. For example, film and video have all sorts … Continue reading
