Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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"When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to."
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Category Archives: content
On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do
Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading
Great Idea: Don’t just sell cookware when customers want you to help them become a better cook
On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading
Can you Contentate this Cowboy? You Could Become a Professional Contentist
I just received an unsolicited email (spam) from a company promoting its “content marketing software platform.” As today is not April 1, I assume this isn’t a joke, although, after reading the following way in which they describe their “system,” … Continue reading
Posted in content, Content Marketing
1 Comment
How many curators does it take to curate a story about lightbulbs?
The concept of media curation has been around a long time. How long? Well, I can at least date it back to August of 2007, as that’s when I registered the domain CurationMedia.com, an address that re-directs to Hammock.com. But … Continue reading
Posted in blogging & bloggers, business, content, Custom Media, google, media
5 Comments
Anticipate what customers will think, before they think it
We learned this morning that Ray Bradbury, one of the most prolific and influential writers (I didn’t use the term “science fiction” purposefully) of the past century, passed away yesterday at the age of 91. It is now about 1 … Continue reading
Posted in books, content, marketing, publishing
2 Comments
