Category Archives: content

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Posted on Wednesday, May 15, 2013 by Rex Hammock

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading →

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

Posted on Thursday, April 4, 2013 by Rex Hammock

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading →

Posted in content, Content Marketing, Custom Media, Customer Media, Hammock Inc., marketing, media, publishing | Leave a comment

Can you Contentate this Cowboy? You Could Become a Professional Contentist

Posted on Tuesday, January 15, 2013 by Rex Hammock

I just received an unsolicited email (spam) from a company promoting its “content marketing software platform.” As today is not April 1, I assume this isn’t a joke, although, after reading the following way in which they describe their “system,” … Continue reading →

Posted in content, Content Marketing | 1 Comment

How many curators does it take to curate a story about lightbulbs?

Posted on Thursday, June 14, 2012 by Rex Hammock

The concept of media curation has been around a long time. How long? Well, I can at least date it back to August of 2007, as that’s when I registered the domain CurationMedia.com, an address that re-directs to Hammock.com. But … Continue reading →

Posted in blogging & bloggers, business, content, Custom Media, google, media | 5 Comments

Anticipate what customers will think, before they think it

Posted on Wednesday, June 6, 2012 by Rex Hammock

We learned this morning that Ray Bradbury, one of the most prolific and influential writers (I didn’t use the term “science fiction” purposefully) of the past century, passed away yesterday at the age of 91. It is now about 1 … Continue reading →

Posted in books, content, marketing, publishing | 2 Comments