Category Archives: Content Marketing

Social Objects, GE & Bonnie Raitt

The 12 readers of this blog will recognize some themes in the essay¬†about social objects appearing in the current Hammock Idea-Email. ¬†Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More … Continue reading

Posted in Content Marketing, conversational media, Custom Media, Customer Media, Hammock Inc., marketing | Leave a comment

Breaking good: A ten minute chat with Professor Jeff Cornwall

Jeff Cornwall, Belmont University entrepreneurship professor and longtime blogger (The Entrepreneurial Mind), recently invited me to appear on the video version of his blog — a show that is produced by the Nashville-based web video network, Talkapolis (think Leo Laport’s … Continue reading

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., marketing, media, Nashville, shameless self-promotion | Leave a comment

After advertising, what? Levi’s bike commuter collection “Go to Work” media

The 12 people who read this blog know that among my top three current obsessions is riding a bicycle to and from work. (I’ve just crossed 1,000 miles of in-town bicycling during the first eight months of 2013.) A small … Continue reading

Posted in advertising, bicycling, Content Marketing, Custom Media, Customer Media | Leave a comment

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Customer media: The always new old idea

On the Hammock Blog, I’ve contributed a post the 12 readers of RexBlog may find familiar. It’s about my former long-running complaint-rant about those who keep hanging the “new” adjective on media created by companies for their customers. (The only … Continue reading

Posted in Content Marketing, Custom Media, custom publishing, Customer Media | Leave a comment