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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: Content Marketing
Web companies discover a century-old corporate media tradition that’s always new
An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading
Posted in Content Marketing, Custom Media, marketing, media, publishing
Tagged Brian Stelter, New York Times, Tumblr
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The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
Content Marketing & Google+ for the non-obsessed but needs-to-know executive
After receiving an unprecedented volume of questions regarding Google+ from clients and non-techie business executives, I was asked to write a blog post for Hammock.com that provided an overview of the service — “but not written for people who are … Continue reading
Posted in Content Marketing, google, google+, Hammock Inc., social networks
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Content isn’t king, Creative and talented people are
[Note: By mistake, I posted an early draft of this item earlier. While no post on this blog has ever been more than a draft (finished stuff appears elsewhere in my "distribution chain," I have a feeling the earlier version … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
8 Comments
The History of Media: Brands have been Publishers Since the 19th Century
[Note: This post is a Rexplanation.] Feel free to read-along, but this post was written especially for my blog and Twitter friend, Mathew Ingram, who posted an article on Gigaom this afternoon with the subject line, “The Future of Media: … Continue reading
Lipstick on an old media business model doesn’t make it new media
Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading
Posted in Content Marketing, Custom Media, magazines, marketing, media, observation
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Prediction: Gmail Smart Labels will further deteriorate email marketing open rates
If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading
Posted in advertising, Content Marketing, magazines, marketing, media
4 Comments
Are corporate journalists real journalists? Better question: Does someone actually call themself that?
Yesterday, I received an email from Joe Pulizzi, the guy I credit (and blame*) for the popularization of the term “content marketing.” In it, he asked me my opinion of an issue that came up on a conference call he … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
1 Comment
Rebooting the News – Who is Rex, Edition
This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading
Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability
2 Comments
Some random thoughts wrapped up as predictions for 2011
Last month, I wrote a post for the blog at Hammock.com about my content marketing predictions for 2011. I’ve picked up a couple of predictions from there, however, most of the following comes from my “one day, blog about this” … Continue reading
Posted in amazon, apple, Content Marketing, iPad, iphone, ipod, kindle, magazines, publishing, usability
Tagged keynote
5 Comments
Back to school lesson: Your web strategy is not just your website strategy
Earlier this summer, I had the privilege of speaking to a group of independent school (private school) administrators from around the country who were attending an institute at Vanderbilt University’s Peabody School of Education. (I hesitate to mention my speaking … Continue reading
Posted in Content Marketing, social media
5 Comments
The birth of the deja-app
Way, way back in 2003 on this blog, I started using the term Dejazine to describe defunct print magazines that, at the time, were being resurrected as websites. So, when I saw the news that the defunct Benneton customer magazine, … Continue reading
Posted in Content Marketing, iPad, magazines
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Google Adwords launches content marketing B-to-B effort aimed at advertising community
While the Google Adwords marketing team did not label it “content marketing” in announcing it, their new advertising industry news aggregation service called “Ad News” is a great example of what content marketing is all about: Marketing directly to your … Continue reading
Posted in advertising, b2b, content, Content Marketing
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Custom content-paloosa in Nashville next week
Next week, March 24-26, the recently re-named Custom Content Council will be having its annual Custom Content Conference — in the lovely and conveniently located (for me, at least) city of Nashville. I’ve been receiving some email from folks in … Continue reading
Posted in content, Content Marketing, Nashville
4 Comments