Category Archives: Content Marketing

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Posted on Wednesday, May 15, 2013 by Rex Hammock

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading →

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Customer media: The always new old idea

Posted on Tuesday, April 30, 2013 by Rex Hammock

On the Hammock Blog, I’ve contributed a post the 12 readers of RexBlog may find familiar. It’s about my former long-running complaint-rant about those who keep hanging the “new” adjective on media created by companies for their customers. (The only … Continue reading →

Posted in Content Marketing, Custom Media, custom publishing, Customer Media | Leave a comment

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

Posted on Thursday, April 4, 2013 by Rex Hammock

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading →

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Don’t do this: Hand out your PowerPoint sales presentation deck

Posted on Saturday, February 16, 2013 by Rex Hammock

After posting the previous item about the White House PowerPoint Deck, I wrote a post for the Hammock Inc Blog called, “3 Reasons Why you Should Not Use a Sales Presentation PowerPoint Deck for a Leave-behind.” Here are the reasons … Continue reading →

Posted in Content Marketing, Customer Media, Hammock Inc., ideas, marketing | 2 Comments

My predictions for the future of print magazines

Posted on Tuesday, February 5, 2013 by Rex Hammock

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment