Category Archives: Content Marketing

The History of Media: Brands have been Publishers Since the 19th Century

Posted on Thursday, May 19, 2011 by Rex Hammock

[Note: This post is a Rexplanation.] Feel free to read-along, but this post was written especially for my blog and Twitter friend, Mathew Ingram, who posted an article on Gigaom this afternoon with the subject line, “The Future of Media: … Continue reading →

Posted in Content Marketing, Custom Media, custom publishing, Rexplanation | Leave a comment

Lipstick on an old media business model doesn’t make it new media

Posted on Tuesday, March 22, 2011 by Rex Hammock

Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading →

Posted in Content Marketing, Custom Media, magazines, marketing, media, observation | Leave a comment

Prediction: Gmail Smart Labels will further deteriorate email marketing open rates

Posted on Wednesday, March 9, 2011 by Rex Hammock

If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading →

Posted in advertising, Content Marketing, magazines, marketing, media | 4 Comments

Are corporate journalists real journalists? Better question: Does someone actually call themself that?

Posted on Thursday, February 24, 2011 by Rex Hammock

Yesterday, I received an email from Joe Pulizzi, the guy I credit (and blame*) for the popularization of the term “content marketing.” In it, he asked me my opinion of an issue that came up on a conference call he … Continue reading →

Posted in content, Content Marketing, Custom Media, marketing, media | 1 Comment

Rebooting the News – Who is Rex, Edition

Posted on Monday, February 21, 2011 by Rex Hammock

This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading →

Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability | 2 Comments