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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Category Archives: conversational media
Remembering Katrina: And thoughts on why Twitter is not a blog shrunk down to “micro-” size
I can’t go through these few days each year without thinking back to 2005 and how I anticipated Katrina approaching the gulf coast leading up to August 29 and then gradually realized the severity of what was taking place. By … Continue reading
Two ‘social media’ marketing efforts: One wins, the other loses
Despite my efforts to say it’s just the term “social media” that I think has a short shelf-life (and not all of those services, features and approaches that fall under the umbrella term) some people not familiar with me or … Continue reading
Posted in conversational media, marketing, media, social media
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Is the word ‘magazine’ taboo?
Samir Husni (Mr. Magazine) posts a rant about the publishers of Ladies Home Journal’s apparent attempt to rebrand Ladies Home Journal into LHJ. In marketing material to advertisers, the word “magazine” is mentioned only once but the magazine is referred … Continue reading
Posted in conversational media, magazines
3 Comments
The coming demise of ‘social media’ (the term, that is)
Despite using it in our company’s marketing material (hey, we know a thing or two about search and marketing), I don’t like the term “social media.” I dislike it for the same reason I never liked the term “Web 2.0.” … Continue reading
Posted in conversational media, observation, social media, social networks
Tagged web 2.0, web culture
12 Comments
Whoever came up with this Southeastern Conference policy is nuts
The SEC adopts Ahmadinejad social media policy. The St. Petersburg Times is reporting that the Southeastern Conference has sent its 12 schools (including my across-the-street neighbor, Vanderbilt) a new media policy that, in effect, bans fans from posting Facebook updates, … Continue reading
Posted in conversational media, Nashville, observation, social media, twitter
5 Comments
Is there such a thing as over-coverage of social networking tools?
Ironic NYT poll question? For a couple of months, I’ve had a running “gag” on Twitter that, in jest, suggests that New York Times writers are required to have a Twitter-angle to every story they file. It’s an easy thing … Continue reading
Posted in conversational media, social media, twitter
2 Comments
Dear Columnist, No One Cares What You Think of Twitter
I have some advice for writers who think the world wants another column about Twitter. They don’t. Nor do they want another blog post. But obviously you, nor I, get that yet. I know, I know. You’re thinking if people … Continue reading
Posted in conversational media, twitter
2 Comments
You didn’t get Twitter before Oprah didn’t get Twitter (nor did I)
@Oprah I don’t get Twitter. I don’t get Twitter despite being on Twitter for two years and five months and posting 4,304 updates and having about 3,000 people decide for some reason I don’t get to follow the random stuff … Continue reading
Posted in conversational media, twitter
12 Comments
7 reasons to use Twitter (that I wrote before there was such a thing as Twitter)
A few years ago, I wrote a post that included an accidental list of seven recommendations about blogging. I just ran across it and decided if the words blog and blogging were changed to refer to Twitter, it could be … Continue reading
Posted in conversational media, twitter
2 Comments
Markets are people, not just conversations
I just read (via @davewiner) what Doc Searls labels “beer notes.” Read it. It’s filled with wisdom including this sentence: Talking may be social, but listening is personal. No surprise to those who read this blog regularly: I belong to … Continue reading
Users are great for helping you tweak products, but don’t ask when you want break through ideas
(credit: HelveticFanatic, Flickr, [CC]) Robert Scoble has jumped into the debate over the new interface design of Facebook. Scoble’s piece expresses an insight I believe is too often missed by those who confuse the concept of “pleasing the user” with … Continue reading
Posted in conversational media, design, facebook, google, social media, social networks
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Why do so many people care what Robert Scoble does?
Robert Scoble is leaving FastCompany.TV , he writes. While I don’t view many of Robert’s video posts (there are only so many hours in a day), I’m one of the bazillion people who feel as if we’re in a never-ending … Continue reading
Posted in blogging, conversational media, media
Tagged blogging, technology, web 2.0, web culture
4 Comments
Is Skittles.com a glimpse of the business model for Twitter?
Yes, I’m the one who said recently that while I like using Twitter, I hate reading about it. So excuse this post. However, the suspense surrounding the unveiling of a business model for Twitter is amusing me so much, I … Continue reading
Posted in conversational media, twitter
4 Comments
Professor Rex’s lesson plan
Today, I’m on the campus of Ole Miss with my friend and fellow magazine wonk, Samir Husni, Mr. Magazine. I enjoy coming to Oxford, Miss., to be with Professor Husni, who, like me, strongly believes there’s an important role in … Continue reading
Posted in conversational media, magazines
4 Comments