Category Archives: conversational media

Social Objects, GE & Bonnie Raitt

The 12 readers of this blog will recognize some themes in the essay¬†about social objects appearing in the current Hammock Idea-Email. ¬†Also, thanks to my friend Hugh MacLeod for giving us permission to use his illustration to accompany it. More … Continue reading

Posted in Content Marketing, conversational media, Custom Media, Customer Media, Hammock Inc., marketing | Leave a comment

Groupon, groupon, groupon

Posted in Content Marketing, conversational media, internet, marketing, observation, small business, | 1 Comment

Remembering Katrina: And thoughts on why Twitter is not a blog shrunk down to “micro-” size

I can’t go through these few days each year without thinking back to 2005 and how I anticipated Katrina approaching the gulf coast leading up to August 29 and then gradually realized the severity of what was taking place. By … Continue reading

Posted in blogging, conversational media, katrina, twitter | Tagged | 1 Comment

Two ‘social media’ marketing efforts: One wins, the other loses

Despite my efforts to say it’s just the term “social media” that I think has a short shelf-life (and not all of those services, features and approaches that fall under the umbrella term) some people not familiar with me or … Continue reading

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Is the word ‘magazine’ taboo?

Samir Husni (Mr. Magazine) posts a rant about the publishers of Ladies Home Journal’s apparent attempt to rebrand Ladies Home Journal into LHJ. In marketing material to advertisers, the word “magazine” is mentioned only once but the magazine is referred … Continue reading

Posted in conversational media, magazines | 3 Comments