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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: custom publishing
The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
The History of Media: Brands have been Publishers Since the 19th Century
[Note: This post is a Rexplanation.] Feel free to read-along, but this post was written especially for my blog and Twitter friend, Mathew Ingram, who posted an article on Gigaom this afternoon with the subject line, “The Future of Media: … Continue reading
Mine magazine is not exactly ‘my’ way
I just posted a set of photos of the first issue of Mine Magazine on Flickr (or view, left). Last month, I wrote about the “customizable” magazine Time Inc. has created for advertiser Lexus. As I wrote then, the idea … Continue reading
Posted in Custom Media, custom publishing, magazines, marketing
3 Comments
The concept is not new, but Time’s Mine magazine is a clever custom media project for Lexus
This summer, Time will produce a five issue, ten-week custom — and customizable — magazine for Lexus called “Mine.” The “customize” message embodied in the ability to personalize the content in the magazine echos the “branding message” of the Lexus … Continue reading
Posted in Content Marketing, Custom Media, custom publishing, magazines, marketing
1 Comment
Do You Have An Online Strategy? (Shameless self-promotional post)
Jon Henshaw, the SEO guru (among many other things) at the web-development firm, Sitening, says some very nice things about the online strategy displayed on the Hammock Inc. company website, Hammock.com. (Yes, I do have a job.) Thanks, Jon. I … Continue reading
Posted in Custom Media, custom publishing, Hammock Inc., search
6 Comments
Can someone from the UK translate this into American for me?
Warning: This post rambles on a bit about custom publishing before finally getting to the point of asking someone from the UK (Martin Stabe, are you out there?) to translate some English into American for me. But first, the rambling … Continue reading
Posted in Custom Media, custom publishing
4 Comments
Why I don’t like or use the term ‘content marketing’ (except when a potential client wants some)
It’s true, I’m not a fan of the term “content marketing” and would never* apply that term to the work I do. That said, I really like some people who are evangelizing the use of the term “content marketing” who … Continue reading
A digg for marketers who create media
My custom publishing/custom media friend Joe Pulizzi has launched Junta42, a new “digg-like” service focused on “content marketing.” Content marketing is a term Joe uses to describe, “the biggest industry that nobody has ever heard of.” It encompasses all those … Continue reading
Posted in custom publishing, marketing, media
2 Comments
Why Weiden & Kennedy lost some Nike business
Quote of the day: Hugh MacLeod, gapingvoid.com: “Buying space in someone else’s brain is far harder than buying space in someone else’s media.”
Posted in advertising, custom publishing, media
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Internet Advertising Bureau launches print magazine supplement
Do I find it ironic that the Internet Advertising Bureau is launching a print magazine to reach marketers? No. Think of it this way. If you were in charge of getting tourists from the U.S. to come visit, say, France, … Continue reading
Posted in advertising, custom publishing
1 Comment
Custom publishing update
Custom publishing update: Other than not mentioning a custom publishing company I’m fond of, this DM News article about custom publishing is a good overview.
Just for the record, that is what I do for a living
Just for the record, that is what I do for a living: When I see an article like the one in today’s New York Times that makes it appear that the century-old practice of custom(er) publishing is something new, it … Continue reading
I forgot?
I forgot? Someone just e-mailed me asking why I have not pointed to this Folio: Magazine article that quotes me. In it, I say that Hammock Publising would rather work with advertising agencies than compete with them. At least that’s … Continue reading
Custom publishing update
Custom publishing update: Here’s an interesting brand extension. Direct Marketer, Penzeys Spices, is launching a magazine, Penzeys One. Quote from Bill Penzeys’s introduction letter: Another key difference is who gets to be the hero of our magazine. It won’t be … Continue reading
