Category Archives: custom publishing

Do You Have An Online Strategy? (Shameless self-promotional post)

Posted on Tuesday, August 26, 2008 by Rex Hammock

Jon Henshaw, the SEO guru (among many other things) at the web-development firm, Sitening, says some very nice things about the online strategy displayed on the Hammock Inc. company website, Hammock.com. (Yes, I do have a job.) Thanks, Jon. I … Continue reading →

Posted in Custom Media, custom publishing, Hammock Inc., search | 6 Comments

Can someone from the UK translate this into American for me?

Posted on Tuesday, February 26, 2008 by Rex Hammock

Warning: This post rambles on a bit about custom publishing before finally getting to the point of asking someone from the UK (Martin Stabe, are you out there?) to translate some English into American for me. But first, the rambling … Continue reading →

Posted in Custom Media, custom publishing | 4 Comments

Why I don’t like or use the term ‘content marketing’ (except when a potential client wants some)

Posted on Wednesday, January 23, 2008 by Rex Hammock

It’s true, I’m not a fan of the term “content marketing” and would never* apply that term to the work I do. That said, I really like some people who are evangelizing the use of the term “content marketing” who … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Hammock Inc., magazines, social media, social networks | 7 Comments

Do page views really matter to your business model?

Posted on Thursday, January 10, 2008 by Rex Hammock
Posted in blogging, conversational media, custom publishing, marketing | Tagged | 1 Comment

A digg for marketers who create media

Posted on Monday, July 23, 2007 by Rex Hammock

My custom publishing/custom media friend Joe Pulizzi has launched Junta42, a new “digg-like” service focused on “content marketing.” Content marketing is a term Joe uses to describe, “the biggest industry that nobody has ever heard of.” It encompasses all those … Continue reading →

Posted in custom publishing, marketing, media | 2 Comments