Category Archives: Customer Media

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Posted on Wednesday, May 15, 2013 by Rex Hammock

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading →

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Customer media: The always new old idea

Posted on Tuesday, April 30, 2013 by Rex Hammock

On the Hammock Blog, I’ve contributed a post the 12 readers of RexBlog may find familiar. It’s about my former long-running complaint-rant about those who keep hanging the “new” adjective on media created by companies for their customers. (The only … Continue reading →

Posted in Content Marketing, Custom Media, custom publishing, Customer Media | Leave a comment

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

Posted on Thursday, April 4, 2013 by Rex Hammock

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading →

Posted in content, Content Marketing, Custom Media, Customer Media, Hammock Inc., marketing, media, publishing | Leave a comment

Don’t do this: Hand out your PowerPoint sales presentation deck

Posted on Saturday, February 16, 2013 by Rex Hammock

After posting the previous item about the White House PowerPoint Deck, I wrote a post for the Hammock Inc Blog called, “3 Reasons Why you Should Not Use a Sales Presentation PowerPoint Deck for a Leave-behind.” Here are the reasons … Continue reading →

Posted in Content Marketing, Customer Media, Hammock Inc., ideas, marketing | 2 Comments

Even if you’re President, don’t be Guilty of Death by PowerPoint

Posted on Thursday, February 14, 2013 by Rex Hammock

The White House has posted an “enhanced” version of the President’s State of the Union address on Slideshare. I’ve embedded it below. As PowerPoints go, the visuals are superior to what you’d see in 99% of the PowerPoints I’ve witnessed. … Continue reading →

Posted in Customer Media, design, humor, observation | Leave a comment