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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: google
Google acquires Apture: Context also is king
[Note: At the end of this post, I've added a link to information regarding the "end" to the current iteration of Apture.] You know how it seems that now-a-days, it’s social media this and social media that? That’s getting dated. … Continue reading
A graphic to go with a post I didn’t write yesterday
I haven’t looked, but I’m sure there are countless “mock”-ups floating around of the rumored Googlerola Brick. Here’s what I hope it will look like.
Posted in google
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All the creative people must have been working on Google+
I’m glad Google is thinking outside the search box in the way it is now marketing to business decision makers with, get this, custom publishing — the print kind. But, “It’s not in any way intended to be a publishing … Continue reading
Posted in advertising, google
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Content Marketing & Google+ for the non-obsessed but needs-to-know executive
After receiving an unprecedented volume of questions regarding Google+ from clients and non-techie business executives, I was asked to write a blog post for Hammock.com that provided an overview of the service — “but not written for people who are … Continue reading
Posted in Content Marketing, google, google+, Hammock Inc., social networks
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Everything’s awesome, nobody’s happy
Over the past couple of weeks, I’ve been thinking about that now famous (iconic? seminal?) appearance by comedian Lewis C.K. (what’s with that name?) on Conan O’Brien’s show (the NBC one) in which he captures the zeitgeist of the current … Continue reading
Posted in apple, google, internet
5 Comments
Google+ and the identity thing
I’m on the bandwagon of Marco Arment and Dave Winer when it comes to the need for people to own and control their online identity. Facebook.com/rexhammock is not something I own; I merely use it — but RexHammock.com and RexBlog.com … Continue reading
Posted in blogging, facebook, google, identity, internet, observation, social media, twitter
1 Comment
I assume everything I do is being tracked
Yesterday, these guys revealed how iPhones and iPads (the models with cell-phone connectivity) maintain about a year’s worth of data related to the cell locations they’ve encountered. What’s more, every time an iPhone/iPad owner syncs the device to their computer, … Continue reading
Google Docs discussion feature demos a wave of future collaboration
Last November, I wrote about the two kinds of products I believe Google releases (or, as software developers call the release of anything new, “ships”). I called them “Lucy Google” products and “Pigpen Google” products and used the post to … Continue reading
Posted in google, Hammock Inc.
6 Comments
Google social search results are great (not creepy)
This isn’t a post for my tech and new media friends. Rather, it’s a post for my friends who do NOT obsessively follow developments related to the intersection of media, technology and marketing: in other words, nearly everyone I know … Continue reading
The Revolution will be Tweeted
Like there is a Greenwich Mean Time that determines precisely the correct time on which all correct times are based, there should be a standard by which we measure bad timing. I propose such timing be called Malcolm Gladwell Time. … Continue reading
Posted in facebook, google, observation, social media, twitter
4 Comments
There are 2 Googles: Lucy Google and Pigpen Google
From where I sit (which, unfortunately, is in front of a screen too much of the time), I’ve come to believe there are two Googles. For this post, I’ll call them Lucy Google and Pigpen Google. Lucy Google is neat … Continue reading
Posted in google
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Yahoo! direct mail un-tubing
A few months ago, I shared how Google used “good old fashioned” paper-based direct-mail advertising delivered via the U.S. Postal Service in its “marketing mix.” Yes, Google, the web-advertising juggernaut actually uses “non-internet” advertising approaches to build its brand and … Continue reading
Google continues its search for the holy grail (a journey that leads to a war with Facebook)
[Warning: This post rated PG, for "Pretty Geeky."] Late yesterday (Wednesday, June 29) on its “Social Web Blog,” Google announced enhancements to the feature called “social search” they launched several months ago. I blogged about social search when Google first … Continue reading
Posted in advertising, amazon, google, search
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Hey, wait: Google’s economist left out the “on the other hand”
Google today issued a report (pdf) that claims $54 billion is a “conservative estimate of Google’s economic impact on businesses across the U.S.” The report breaks down how they arrived at those numbers and even provides a state-by-state analysis of … Continue reading
Posted in advertising, google, observation
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Content that works: Lessons found in reporters’ notebooks and librarians’ index cards
[#4 in the Content that Works series.] Tomorrow, I have I’m working on a post about what Matt Thompson calls “context-centric news” and how it differs from what he calls “episodic news.” (They are similar to what I called in … Continue reading
