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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: Hammock Inc.
The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
Hammock marks its 20th anniversary
This week is the 20th anniversary of Hammock, the company I named in honor of a rope-swing napping device hanging from some trees in my backyard (and not, as some have suggested, because it’s an eponym).* It started out being … Continue reading
Posted in appreciation, Hammock Inc., Hammock Publishing
5 Comments
Content Marketing & Google+ for the non-obsessed but needs-to-know executive
After receiving an unprecedented volume of questions regarding Google+ from clients and non-techie business executives, I was asked to write a blog post for Hammock.com that provided an overview of the service — “but not written for people who are … Continue reading
Posted in Content Marketing, google, google+, Hammock Inc., social networks
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I’ve been Broganized
Thanks to superstar Chris Brogan for inviting me to join him the other day for a Skype interview about Google+, publishing, customer loyalty and what exactly the heck I do. It turns out, Chris is one of the 12 people … Continue reading
Posted in blogging, Hammock Inc., marketing, publishing, rexblog, social media
1 Comment
Google Docs discussion feature demos a wave of future collaboration
Last November, I wrote about the two kinds of products I believe Google releases (or, as software developers call the release of anything new, “ships”). I called them “Lucy Google” products and “Pigpen Google” products and used the post to … Continue reading
Posted in google, Hammock Inc.
6 Comments
Rebooting the News – Who is Rex, Edition
This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading
Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability
2 Comments
The chance to re-gift for a great cause
In 2007, Hammock donated funds for some computers in the One Laptop Per Child program. We also participated in their “buy one, get one” campaign in order to have a computer to help us promote the effort. After using the … Continue reading
Posted in Hammock Inc.
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Content marketing vs. a Superbowl ad
I’ve posted a couple of items on the Hammorati Blog at Hammock.com. One suggests worthwhile content marketing efforts a marketer should spend $3 million on (and still have more than $2 million left over) before buying a Superbowl ad next … Continue reading
Posted in Content Marketing, Hammock Inc.
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I’m not blogging here today, I’m blogging there.
CN Tower Over the weekend and today, I’ve been at a large convention in Toronto: the annual meeting of ASAE* and the Center for Association Leadership. While I’m not blogging about it here, you can find a lot of blog … Continue reading
Posted in Hammock Inc., travel
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9 things I’ve learned about magazines from blogging
As people who read this blog know, a regular topic I write about is the magazine industry. That should make sense, as Hammock Inc. publishes magazines for several associations and corporate clients. For their August issue, the business-to-business magazine Publishing … Continue reading
Time out for a shout-out congratulations to my colleagues
I try not to use this blog for shameless self-promotional purposes (granted, there are those who might argue the entire blog is such), however, this morning I’d like to send a shout-out to some colleagues and clients. Last night, national … Continue reading
Posted in Hammock Inc.
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Technology (first) is not what social media is about
Dylan Stableford of Foliomag.com interviewed me recently about some work Hammock Inc. does in helping associations incorporate social media tools and approaches into events and publishing activities. He was nice enough to excerpt some of it and post it yesterday. … Continue reading
Posted in Hammock Inc., magazines, social media, social networks
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Forget meetups, eat-ups taste better
My friend Carrington Fox of the Nashville Scene’s food blog, Bites, decided she needed to meet some of the folks who actively comment on that blog so she did what any good foodie blogger should do, she invited lots of … Continue reading
Using real-time social media to promote events
I’m in Washington D.C. today (and yesterday) attending the Association Media & Publishing Conference, an annual meeting hosted by the Society of National Association Publishers (SNAP). Some of you may be interested in checking out the “real-time” event website Live.SNAP09.com … Continue reading
Posted in Hammock Inc., social media
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Not that kind of hammock
When your business name is Hammock and your web address is hammock.com, here is the kind of e-mail you sometimes receive: Good days .we can supply you hammock and hanging chair,our factory was located in China.we can give you good … Continue reading
