Category Archives: internet

maglev

New Clues for the Post-Cluetrain Era

“Markets are conversations.”

If you are an internet-marketing trivia master, you may recognize that quotation as Doc Searls’ prophetic observation that appeared 15 years ago as part of the Cluetrain Manifesto. Cluetrain began as a list of 95 theses posted on the website Cluetrain.com that captured the sentiments of Searls and three other tech-industry marketing veterans.

The Cluetrain Manifesto quickly evolved into a best-selling book that provided many early online marketers with a foundation for understanding and predicting how buying and selling would change when buyers have access to the same, or greater, data and insights previously controlled by sellers.

What would be different if a Cluetrain Manifesto-like list of observations, explanations and beliefs were created today? How would 15 years of reality override these prophecies?

We can now find out…

(Continue reading on the Hammock Blog.)

iwillnot-bart

Top Ten List of Reasons to Ignore Top 10 List Blog Posts

Here are the top ten reasons to avoid blog posts that are top ten lists.

  1. They are boring and repetitive..
  2. They are obvious.
  3. No one reads past #3.
  4. So bloggers make up stuff from 5-10.
  5. Moses. Now there was a great list writer.
  6. A grocery shopping list is good to have.
  7. A grocery shopping list is good to have.
  8. Did you notice #7 repeated #6?
  9. No one else noticed it.
  10. They are boring and repetitive.
gapingvoid_winer

How Millennials (Not Al Gore) Invented the Internet

Editor’s Note

For this post, the term Millennial refers to people born between 1982 and 2004. (Math help: People who are currently (i.e., 2014) between the ages of 10 and 32.) Also, while this post refers to a golden age, NOTHING in it refers to fringe New Testament apocalyptic theology.

Introduction

During the first part of the 20th century, the french philosopher and sociologist Maurice Halbwachs advanced the idea of “collective memory” — a shared pool of information held in the memories of two or more members of a group. Or at least that’s what a group of two or more members of a group of people wrote in the Maurice Halbwachs Wikipedia entry.

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YouTube

The ALS Ice Bucket Challenge is Fun(d)raising at its Finest

Forgive me, but you’ll find at the bottom of this post yet another Ice Bucket Challenge video. I was on vacation and somewhat off the grid a couple of weeks ago when the ALS (Lou Gehrig’s Disease) Ice Bucket Challenge meme hit, so I wasn’t quite sure what the shout-out from Hammock president John Lavey was all about when it hit my in-box.

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