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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: marketing
Web companies discover a century-old corporate media tradition that’s always new
An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading
Posted in Content Marketing, Custom Media, marketing, media, publishing
Tagged Brian Stelter, New York Times, Tumblr
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The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
I’ve been Broganized
Thanks to superstar Chris Brogan for inviting me to join him the other day for a Skype interview about Google+, publishing, customer loyalty and what exactly the heck I do. It turns out, Chris is one of the 12 people … Continue reading
Posted in blogging, Hammock Inc., marketing, publishing, rexblog, social media
1 Comment
Give away the coloring book, sell the crayons
This is a lesson for marketers. Here are two new products. The people who came up with the ideas (virtually, the same idea) recognized opportunities where others may have seen only threats. As noted, they are both, in many ways, … Continue reading
Posted in iPad, marketing
2 Comments
Everything you need to know to be a marketing genius
I used the iPad app Brushes to create this illustration to accompany a blog post regarding what I believe to be the foundation of great marketing. I decided the illustration did a better job than the post. [Note: The “Give … Continue reading
What you should know about those new dot-whatever addresses
You’ll be hearing lots of news today about how domain names are going to be changing. If this is news to you, pause before deciding the coverage has anything to do with the reality of what today’s news actually is. … Continue reading
Posted in internet, marketing
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Content isn’t king, Creative and talented people are
[Note: By mistake, I posted an early draft of this item earlier. While no post on this blog has ever been more than a draft (finished stuff appears elsewhere in my "distribution chain," I have a feeling the earlier version … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
8 Comments
The difference in the definition of the terms ‘domain name’ and URL
First off, I should not have let my earlier post responding to predictions of the death of URLs be influenced by the fact I was writing it during Saturday afternoon’s hoopla over the rapture (the rapture didn’t happen, if you … Continue reading
Posted in internet, marketing
2 Comments
Lipstick on an old media business model doesn’t make it new media
Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading
Posted in Content Marketing, Custom Media, magazines, marketing, media, observation
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Prediction: Gmail Smart Labels will further deteriorate email marketing open rates
If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading
Posted in advertising, Content Marketing, magazines, marketing, media
4 Comments
Are corporate journalists real journalists? Better question: Does someone actually call themself that?
Yesterday, I received an email from Joe Pulizzi, the guy I credit (and blame*) for the popularization of the term “content marketing.” In it, he asked me my opinion of an issue that came up on a conference call he … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
1 Comment
Why Amazon would give away free streaming video to its Prime customers
I’m like the writer of this engadget.com post who says, “you can’t be too harsh on a service that comes for ‘free’ and just makes an already tempting offering even more appealing” when it comes to Amazon’s announcement today that … Continue reading
Posted in amazon, marketing
6 Comments
How to beat Groupon: Offer something better than a day spa discount
If you haven’t been under a rock for the past few months, you’ve likely heard of Groupon. If you are a frequent user of day spas, you’ve probably even tried out their service: a daily opportunity to purchase a voucher … Continue reading
Posted in amazon, marketing
2 Comments
A lesson about marketing from Charlie Brown’s teacher
About ten years ago, if you were in a meeting with marketers, it sounded something like this: Branding wah-wah-wah impressions. Brand message wah-wah-wah-wah value-add. That’s why branding wah-wah-wah-wah reach and frequency. Today, such a meeting sounds like this: Social wah-wah-wah-wah … Continue reading
Posted in marketing
5 Comments