Category Archives: marketing

Everything you need to know to be a marketing genius

Posted on Wednesday, June 22, 2011 by Rex Hammock

I used the iPad app Brushes to create this illustration to accompany a blog post regarding what I believe to be the foundation of great marketing. I decided the illustration did a better job than the post. [Note: The “Give … Continue reading →

Posted in marketing | 1 Comment

What you should know about those new dot-whatever addresses

Posted on Monday, June 20, 2011 by Rex Hammock

You’ll be hearing lots of news today about how domain names are going to be changing. If this is news to you, pause before deciding the coverage has anything to do with the reality of what today’s news actually is. … Continue reading →

Posted in internet, marketing | Leave a comment

Content isn’t king, Creative and talented people are

Posted on Sunday, May 29, 2011 by Rex Hammock

[Note: By mistake, I posted an early draft of this item earlier. While no post on this blog has ever been more than a draft (finished stuff appears elsewhere in my "distribution chain," I have a feeling the earlier version … Continue reading →

Posted in content, Content Marketing, Custom Media, marketing, media | 8 Comments

The difference in the definition of the terms ‘domain name’ and URL

Posted on Wednesday, May 25, 2011 by Rex Hammock

First off, I should not have let my earlier post responding to predictions of the death of URLs be influenced by the fact I was writing it during Saturday afternoon’s hoopla over the rapture (the rapture didn’t happen, if you … Continue reading →

Posted in internet, marketing | 2 Comments

Lipstick on an old media business model doesn’t make it new media

Posted on Tuesday, March 22, 2011 by Rex Hammock

Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading →

Posted in Content Marketing, Custom Media, magazines, marketing, media, observation | Leave a comment