Category Archives: media

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Posted on Wednesday, May 15, 2013 by Rex Hammock

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading →

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

Posted on Thursday, April 4, 2013 by Rex Hammock

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading →

Posted in content, Content Marketing, Custom Media, Customer Media, Hammock Inc., marketing, media, publishing | Leave a comment

My predictions for the future of print magazines

Posted on Tuesday, February 5, 2013 by Rex Hammock

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment

Marco Arment’s Master Plan to Revolutionize the Future of Publishing

Posted on Wednesday, December 12, 2012 by Rex Hammock

Actually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.” Quote: “A publication’s app should be designed and built with purpose and consideration. … Continue reading →

Posted in blogs, magazines & journalism, iPad, journalism, magazines, publishing | Leave a comment

Why The Daily Failed

Posted on Monday, December 3, 2012 by Rex Hammock

About two years ago, when NewsCorp launched the iPad app and news organization called The Daily, I wrote a rather long post pointing out why it was misguided crap (even though I said it wasn’t) —  but, hey, it employed … Continue reading →

Posted in business, media | 4 Comments