Category Archives: media

om_tweet

On Gigaom

On first glance. the front page of the influential tech news site, Gigaom, appears like yesterday was merely another day at the office: Coverage of the Apple Watch announcement, coverage of the upcoming SXSW Interactive. But then, in what appeared on Twitter to be a surprise to even its employees, Gigaom ceased operations with a post on its front page saying this:

Gigaom recently became unable to pay its creditors in full at this time. As a result, the company is working with its creditors that have rights to all of the company’s assets as their collateral. All operations have ceased. We do not know at this time what the lenders intend to do with the assets or if there will be any future operations using those assets. The company does not currently intend to file bankruptcy. We would like to take a moment and thank our readers and our community for supporting us all along.

Continue reading

maglev

New Clues for the Post-Cluetrain Era

“Markets are conversations.”

If you are an internet-marketing trivia master, you may recognize that quotation as Doc Searls’ prophetic observation that appeared 15 years ago as part of the Cluetrain Manifesto. Cluetrain began as a list of 95 theses posted on the website Cluetrain.com that captured the sentiments of Searls and three other tech-industry marketing veterans.

The Cluetrain Manifesto quickly evolved into a best-selling book that provided many early online marketers with a foundation for understanding and predicting how buying and selling would change when buyers have access to the same, or greater, data and insights previously controlled by sellers.

What would be different if a Cluetrain Manifesto-like list of observations, explanations and beliefs were created today? How would 15 years of reality override these prophecies?

We can now find out…

(Continue reading on the Hammock Blog.)

When Responsive Design Meets SEO Headline Writing

Untitled_10

In the olden days of print, there was a term called “orphan ” that referred to a headline or paragraph with a lonely word dangling on a line by itself. The copy editor would rewrite it “to get rid of the orphan.” (For a discussion of widows and orphans, see: http://www.magazinedesigning.com.)

Today, when we all read our news on various size screens on sites with “responsive design,” the headline length is not measured by “size” but by its relationship to the width of a container that I’ll just call “a column” (i.e., 100% of the width of a column, not 14 px).

Moreover, the writers of headlines today have it beat into them that their headlines should be “optimized” for search (SEO), which can be translated: Write this headline for a machine called Google.

There is nothing inherently or existentially or ethically wrong with writing a headline for Google. If I had a story like the one appearing on the Tennessean.com today about Ashley Judd and Connie Britton, I’d put their names at the beginning of the line, as well.

However, when “responsive design” meets SEO headlines, it can create something the reader sees on the screen a bit confusing. It makes me think of a big sign I used to see on a newsroom that said: Pity the Poor Reader.

I guess they took that one down and put up one that says,  Pity the Poor Google.

mmock_ha

When Did PR Become This?

(See update at end of post.)

Because I’m not only the “head helper,” but also the “head recipient of email” at SmallBusiness.com, I receive an endless stream of pitches from people with titles like “PR manager.” Unfortunately, most (not all, but most) of the email is boilerplate crap sent to websites that sound like, maybe, they could be visited by small business owners.

Once in a while, I’ll see one of these worthless pitches and recall how long, long ago, I used to run a public relations firm. I can recall obsessing over to whom and how we would pitch a story. We would look for specific angles that benefit our client, but still provide the reporter plenty of opportunity to make it his or her story. I would often suggest people the reporter could talk with to get opposing or competitive sides of a story.

Continue reading