-
Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
Chief Executive Magazine: Top Ten CEO Blogs
Blogs.com: 10 Popular CEO Blogs Worth Reading.
YoungEntrepreneur.com: Top Ten Company-Founder Blogs. Nashville Technology Council: Social Media/Blogger of the Year (2009).Search RexBlog.com
Archives
Category Archives: media
Web companies discover a century-old corporate media tradition that’s always new
An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading
Posted in Content Marketing, Custom Media, marketing, media, publishing
Tagged Brian Stelter, New York Times, Tumblr
Leave a comment
The frightening future of the entertainment industry
In light of last week’s posts about the entertainment industry’s effort to enact the legislation called SOPA (here and here), I saw a couple of items early this morning that reminded me that much of the reason that industry wants to out-legislate … Continue reading
Posted in content, copyright, internet, media, video
Tagged Accenture, Intellectual property, Television, youtube
Leave a comment
The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
Google acquires Apture: Context also is king
[Note: At the end of this post, I've added a link to information regarding the "end" to the current iteration of Apture.] You know how it seems that now-a-days, it’s social media this and social media that? That’s getting dated. … Continue reading
Solid Rocks & Flowing Rivers
On Twitter last night, Dave Winer pointed back to a prescient* post he wrote in March of last year that includes a reference to the Chinese proverb: “If you sit by the river long enough you will see the body … Continue reading
Posted in content, media
5 Comments
It’s the words and photos, not bells and whistles, that make reading-media work
If I had time, I’d write a post that would reflect on what Patricio Robles says here and what Khoi Vinh said here. Short version (and, with apologies, some inside baseball): Condé Nast’s most successful magazine iPad app is the … Continue reading
Posted in iPad, magazines
3 Comments
More great news about Goldilocks non-fiction
[credit] It’s somewhat ironic that “short” and “long” are both being used to describe a length of non-fiction writing that I believe will change book and magazine publishing as significantly as anything we’ve seen since Amazon.com first came online. “Long” … Continue reading
Posted in amazon, iPad, kindle, media, publishing
2 Comments
I wonder what young Jann Wenner would say
When I read this Ad Age interview with Jann Wenner, I thought of all the iconic photography of him from the late 1960s and early 1970s, much of it shot by Annie Leiboviz. Click on that photo of he and … Continue reading
Posted in iPad, magazines, media
3 Comments
Content isn’t king, Creative and talented people are
[Note: By mistake, I posted an early draft of this item earlier. While no post on this blog has ever been more than a draft (finished stuff appears elsewhere in my "distribution chain," I have a feeling the earlier version … Continue reading
Posted in content, Content Marketing, Custom Media, marketing, media
8 Comments
What ‘Second coming type’ looks like on a website front page
On the walls of most newspaper newsrooms I’ve visited over the years, there are displayed some framed front pages of issues reporting historic events. The term “second-coming type” is the phrase I’ve heard to describe the screaming headlines that dominate … Continue reading
Posted in breaking news, media
3 Comments
Paywall vs. Solving the Satisfaction Paradox
In his continuously insightful fashion, Kevin Kelly describes the “satisfaction paradox” and the value of recommendations in the context of endless (and often free) choices: “The paradox of satisfaction suggests that the tools we employ to increase our satisfaction of … Continue reading
Posted in internet, media
Leave a comment
Rex Live: Exploring the impact and opportunities of mobile media
During the next week, I’ll be with a group of journalists and a group of publishers who, in different ways, are exploring a similar topic: What are media creators and users learning about what works (and doesn’t) when content is … Continue reading
Posted in magazines, media, publishing, usability
Leave a comment
Why something truly local can’t be a scalable business model
Yesterday, I attended a couple of hours of a day-long gathering of 600+ people, primarily from Nashville and drivable distances away. While the event was labeled “Podcamp,” it didn’t resemble what those early geek-camp things called “barcamps” were like — … Continue reading
Posted in media, observation, publishing
5 Comments
It’s a magazine if you say it’s a magazine (me, I’m a print and screen publisher)
Here’s something I used to care about, but don’t anymore: the word “magazine.” I still care about magazines (both professionally and personally), it’s the word I don’t care about anymore: what it is, what it means, on what one can … Continue reading
Posted in magazines, media, observation
2 Comments
Lipstick on an old media business model doesn’t make it new media
Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading
Posted in Content Marketing, Custom Media, magazines, marketing, media, observation
Leave a comment