Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., a customer media and marketing services company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Nashville Technology Council: Social Media/Blogger of the Year (2009).
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"When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to."
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Archives
Category Archives: media
On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do
Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading
Great Idea: Don’t just sell cookware when customers want you to help them become a better cook
On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading
My predictions for the future of print magazines
On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading
Marco Arment’s Master Plan to Revolutionize the Future of Publishing
Actually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.” Quote: “A publication’s app should be designed and built with purpose and consideration. … Continue reading
Why The Daily Failed
About two years ago, when NewsCorp launched the iPad app and news organization called The Daily, I wrote a rather long post pointing out why it was misguided crap (even though I said it wasn’t) — but, hey, it employed … Continue reading
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