Category Archives: magazines

On Chris Brogan’s podcast, taking about customer media, content and if living in Nashville is part of why I do things the way I do

Posted on Wednesday, May 15, 2013 by Rex Hammock

Recently, Chris Brogan invited me onto his very popular podcast where we talked a lot about how companies and businesses are using media and content to connect directly with their customers. It’s sometimes challenging to explain what I do (especially … Continue reading →

Posted in content, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., Hammock Publishing, magazines, marketing, media | Leave a comment

My predictions for the future of print magazines

Posted on Tuesday, February 5, 2013 by Rex Hammock

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading →

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment

Marco Arment’s Master Plan to Revolutionize the Future of Publishing

Posted on Wednesday, December 12, 2012 by Rex Hammock

Actually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.” Quote: “A publication’s app should be designed and built with purpose and consideration. … Continue reading →

Posted in blogs, magazines & journalism, iPad, journalism, magazines, publishing | Leave a comment

Yes, the web and mobile apps are like TV shows (and magazines)

Posted on Tuesday, April 24, 2012 by Rex Hammock

Over the weekend, the smart and successful VC Fred Wilson used the metaphor of TV shows vs. TV networks to suggest that investors (and the rest of us) sometime (often?) confuse the significance of various kinds of web-based startups. Anyone … Continue reading →

Posted in facebook, internet, magazines, media, publishing, twitter | 2 Comments

Isn’t fumbling iPad opportunities the favorite pastime of magazine publishers?

Posted on Thursday, April 12, 2012 by Rex Hammock

From an article today, April 12, 2012, on the website, Digiday, titled, Magazines Fumble the iPad Opportunity: “I don’t think there’s anything magazine-like out there that’s really resonating or working,” said Khoi Vinh, former design director for The New York … Continue reading →

Posted in design, iPad, kindle, magazines, media, publishing | Leave a comment