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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Category Archives: magazines
It’s the words and photos, not bells and whistles, that make reading-media work
If I had time, I’d write a post that would reflect on what Patricio Robles says here and what Khoi Vinh said here. Short version (and, with apologies, some inside baseball): Condé Nast’s most successful magazine iPad app is the … Continue reading
Posted in iPad, magazines
3 Comments
I wonder what young Jann Wenner would say
When I read this Ad Age interview with Jann Wenner, I thought of all the iconic photography of him from the late 1960s and early 1970s, much of it shot by Annie Leiboviz. Click on that photo of he and … Continue reading
Posted in iPad, magazines, media
3 Comments
Rex Live: Exploring the impact and opportunities of mobile media
During the next week, I’ll be with a group of journalists and a group of publishers who, in different ways, are exploring a similar topic: What are media creators and users learning about what works (and doesn’t) when content is … Continue reading
Posted in magazines, media, publishing, usability
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It’s a magazine if you say it’s a magazine (me, I’m a print and screen publisher)
Here’s something I used to care about, but don’t anymore: the word “magazine.” I still care about magazines (both professionally and personally), it’s the word I don’t care about anymore: what it is, what it means, on what one can … Continue reading
Posted in magazines, media, observation
2 Comments
Lipstick on an old media business model doesn’t make it new media
Regular readers of this blog know of my decade-long knee-jerk reactions to any notion that media intended to directly connect sellers and buyers is somehow: 1. Something new 2. Obviously unethical 3. Misleading to the audience. Today, the New York … Continue reading
Posted in Content Marketing, Custom Media, magazines, marketing, media, observation
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Prediction: Gmail Smart Labels will further deteriorate email marketing open rates
If you depend on email to send or receive newsletters, credit card statements, marketing announcements, or notices from social media sites or forums, you may want to take note of this announcement on Google’s Gmail Blog. Today, Gmail is rolling … Continue reading
Posted in advertising, Content Marketing, magazines, marketing, media
4 Comments
Rebooting the News – Who is Rex, Edition
This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading
Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability
2 Comments
Free stuff I’d pay for: Readability and NYTimes.com/recommendations
One might ask, “Why pay for something that’s free?” If you’ve ever paid 99¢ for an iTunes download, you might know at least one possible answer to that question. There are many others that have to do with convenience, timing, … Continue reading
Posted in iPad, magazines, media, publishing, usability
2 Comments
Some random thoughts wrapped up as predictions for 2011
Last month, I wrote a post for the blog at Hammock.com about my content marketing predictions for 2011. I’ve picked up a couple of predictions from there, however, most of the following comes from my “one day, blog about this” … Continue reading
Posted in amazon, apple, Content Marketing, iPad, iphone, ipod, kindle, magazines, publishing, usability
Tagged keynote
5 Comments
Project Train wreck: Virgin’s new magazine app is crap
If the instructions for your magazine app looks like this, you shouldn’t call it a magazine. Peter Kafka of All Things D has this to say about Project, “the revolutionary magazine built for iPad: “It’s pretty similar to most of … Continue reading
Posted in iPad, magazines
7 Comments
Mikael Blomkvist and Millennium magazine would be all over Kindle Singles
“Five days after Millennium fired the first salvo, Blomkvist’s book The Mafia Banker appeared in bookshops…It was the first book to be published under Millennium’s own logo…Two-thirds of the book consisted of appendicies that were actual documentation…At the same time … Continue reading
I guess Forbes figured out a way to fight back
When I read this CJR.com article about Forbes.com launching a new True/Slant-DNA’d blog approach, all I could think about was that five-year-old cover-story in Forbes magazine that started out, “Web logs are the prized platform of an online lynch mob … Continue reading
Posted in magazines
3 Comments
The birth of the deja-app
Way, way back in 2003 on this blog, I started using the term Dejazine to describe defunct print magazines that, at the time, were being resurrected as websites. So, when I saw the news that the defunct Benneton customer magazine, … Continue reading
Posted in Content Marketing, iPad, magazines
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Flipboard: The product is great, the hyperbole is grating
Flipboard says 130 publishers have reached out to them and the response has been “universally positive.” I’m guessing Conde Nast, publisher of the New Yorker, wasn’t among them as one of Flipboard’s “Suggested Sections” (at least when I signed on … Continue reading
Your-name-here publication design is fill-in-the-blank.
You know how there are companies that match up a business that needs a logo with a logo designer — actually, with hundreds of designers: companies like HP’s Logo Works. And you know how you can find thousands of free-lance … Continue reading
Posted in design, magazines
4 Comments