Category Archives: media

How to make sure I drop everything and blog about your new book

As one of the 12 readers of this blog, your attention is so coveted by marketers and authors, rarely a day goes by without me receiving some type of pitch to write for you a blog post about something the … Continue reading

Posted in blogging & bloggers, books, media | 2 Comments

Sometimes, a ‘wisdom of crowds algorithm’ needs the wisdom of a lone editor

The website of the Wall Street Journal, WSJ.com, has a feature most news sites have, a leader board that ranks the popularity of articles on the site. The WSJ.com ranks “Most Popular” by articles Read, Emailed, and Commented on. It … Continue reading

Posted in content, internet, media, statistics | 4 Comments

Web companies discover a century-old corporate media tradition that’s always new

An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading

Posted in Content Marketing, Custom Media, marketing, media, publishing | Tagged , , | Leave a comment

The frightening future of the entertainment industry

In light of last week’s posts  about the entertainment industry’s effort to enact the legislation called SOPA (here and here), I saw a couple of items early this morning that reminded me that much of the reason that industry wants to out-legislate … Continue reading

Posted in content, copyright, internet, media, video | Tagged , , , | Leave a comment

The Hammock 20th Anniversary Guides to Content that Works

As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading

Posted in books, content, Content Marketing, Custom Media, custom publishing, Hammock Inc., Hammock Publishing, marketing, media, publishing, shameless self-promotion | Leave a comment