Category Archives: publishing

Great Idea: Don’t just sell cookware when customers want you to help them become a better cook

On the Hammock Blog, there’s a post that’s a web-version of the current edition of The Idea Email. It’s inspired by all the ways the retailer Williams-Sonoma uses different forms of customer media and content that demonstrates the company’s understanding … Continue reading

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My predictions for the future of print magazines

On the Hammock blog, a post I wrote was added this morning that outlines 14 predictions I have for print magazines. It’s rather long, but I felt the need to collect several threads into one post. Several of the themes … Continue reading

Posted in advertising, Content Marketing, Custom Media, custom publishing, Customer Media, Hammock Inc., iPad, kindle, magazines, marketing, media, publishing | Leave a comment

Marco Arment’s Master Plan to Revolutionize the Future of Publishing

Actually, Marco, the developer of Tumblr and creator of Instapaper, says he doesn’t have a plan, nor is his new creation, The Magazine, a model for “how it’s done.” Quote: “A publication’s app should be designed and built with purpose and consideration. … Continue reading

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Anticipate what customers will think, before they think it

We learned this morning that Ray Bradbury, one of the most prolific and influential writers (I didn’t use the term “science fiction” purposefully) of the past century, passed away yesterday at the age of 91. It is now about 1 … Continue reading

Posted in books, content, marketing, publishing | 2 Comments

Rethinking the role of cover when the book is digital

Craig Mod has written an insightful essay on the role of “book cover” when applied to ebooks. [Read it here.] Think about it: The cover serves a critical marketing purpose for physical books. However, online, ebook covers are typically displayed … Continue reading

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