Category Archives: publishing

Web companies discover a century-old corporate media tradition that’s always new

Posted on Thursday, February 2, 2012 by Rex Hammock

An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading →

Posted in Content Marketing, Custom Media, marketing, media, publishing | Tagged , , | Leave a comment

Inst@Review: iBook Author isn’t just an ebook authoring tool

Posted on Thursday, January 19, 2012 by Rex Hammock

[Note: Shortly after I posted this, I edited it to remove a rant I had that I've since discovered was misinformed. I've explained it at the bottom of the post.] Apple introduced an incredible product today called iBooks Author. Apple describes … Continue reading →

Posted in apple, iPad, publishing, review | Leave a comment

Amazon issues an update of the Kindle version of Issacson’s Steve Jobs book

Posted on Saturday, November 19, 2011 by Rex Hammock

Here’s a first for me. I received an email overnight from Amazon telling me that I can update the Kindle version of the book, Steve Jobs, by Walter Issacson [My review; my shared highlights and notes made while reading the … Continue reading →

Posted in amazon, books, kindle, publishing | 1 Comment

The Hammock 20th Anniversary Guides to Content that Works

Posted on Tuesday, November 15, 2011 by Rex Hammock

As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading →

Posted in books, content, Content Marketing, Custom Media, custom publishing, Hammock Inc., Hammock Publishing, marketing, media, publishing, shameless self-promotion | Leave a comment

These Kindle Fire children’s books are not just ebooks, they’re apps

Posted on Tuesday, October 11, 2011 by Rex Hammock

When the Hammock children, both now over two-decades old, were brand new, they were never more than a few inches away from an Eric Carle book. (The Very Hungry Caterpillar* is likely the book I have read out-loud more times … Continue reading →

Posted in amazon, books, iPad, kindle, publishing | Leave a comment

I’ve been Broganized

Posted on Thursday, July 14, 2011 by Rex Hammock

Thanks to superstar Chris Brogan for inviting me to join him the other day for a Skype interview about Google+, publishing, customer loyalty and what exactly the heck I do. It turns out, Chris is one of the 12 people … Continue reading →

Posted in blogging, Hammock Inc., marketing, publishing, rexblog, social media | 1 Comment

More great news about Goldilocks non-fiction

Posted on Monday, June 27, 2011 by Rex Hammock

[credit] It’s somewhat ironic that “short” and “long” are both being used to describe a length of non-fiction writing that I believe will change book and magazine publishing as significantly as anything we’ve seen since Amazon.com first came online. “Long” … Continue reading →

Posted in amazon, iPad, kindle, media, publishing | 2 Comments

Rex Live: Exploring the impact and opportunities of mobile media

Posted on Monday, March 28, 2011 by Rex Hammock

During the next week, I’ll be with a group of journalists and a group of publishers who, in different ways, are exploring a similar topic: What are media creators and users learning about what works (and doesn’t) when content is … Continue reading →

Posted in magazines, media, publishing, usability | Leave a comment

Why something truly local can’t be a scalable business model

Posted on Sunday, March 27, 2011 by Rex Hammock

Yesterday, I attended a couple of hours of a day-long gathering of 600+ people, primarily from Nashville and drivable distances away. While the event was labeled “Podcamp,” it didn’t resemble what those early geek-camp things called “barcamps” were like — … Continue reading →

Posted in media, observation, publishing | 5 Comments

Goldilocks and the 3 Bears, As Retold By the Creators of the NYT Paywall Strategy

Posted on Saturday, March 19, 2011 by Rex Hammock

Once upon a time, there was a little girl named Goldilocks who broke into a house owned by three Bears: Papa Bear, Mama Bear and Baby Bear. Okay, so the door was unlocked and wide open, but still, it wasn’t … Continue reading →

Posted in media, publishing | Leave a comment

Rebooting the News – Who is Rex, Edition

Posted on Monday, February 21, 2011 by Rex Hammock

This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading →

Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability | 2 Comments

Apple & iPad magazine subscriptions

Posted on Tuesday, February 15, 2011 by Rex Hammock

[Update: Despite what I write below, one facet of the announcement didn't sink in when I read it earlier -- and it's outrageous: "publishers may no longer provide links in their apps (to a web site, for example) which allow … Continue reading →

Posted in apple, iPad, magazine news, publishing | 5 Comments

Free stuff I’d pay for: Readability and NYTimes.com/recommendations

Posted on Tuesday, February 1, 2011 by Rex Hammock

One might ask, “Why pay for something that’s free?” If you’ve ever paid 99¢ for an iTunes download, you might know at least one possible answer to that question. There are many others that have to do with convenience, timing, … Continue reading →

Posted in iPad, magazines, media, publishing, usability | 2 Comments

@R-Hack: If an iPad app has no copy and paste feature, “OCR” a screen grab

Posted on Tuesday, January 11, 2011 by Rex Hammock

I’m a fan of the Kindle ebook reader iPad app. However, like the other popular ebook reader app for DRM‘d books, Apple’s iBooks, the Kindle app lacks a feature that is essential for those who read ebooks in the context … Continue reading →

Posted in books, iPad, kindle, publishing | Tagged | 3 Comments

Some random thoughts wrapped up as predictions for 2011

Posted on Tuesday, December 28, 2010 by Rex Hammock

Last month, I wrote a post for the blog at Hammock.com about my content marketing predictions for 2011. I’ve picked up a couple of predictions from there, however, most of the following comes from my “one day, blog about this” … Continue reading →

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Posted in amazon, apple, Content Marketing, iPad, iphone, ipod, kindle, magazines, publishing, usability | Tagged | 5 Comments