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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: publishing
Web companies discover a century-old corporate media tradition that’s always new
An article by Brian Stelter in today’s New York Times (temporary non-punitive URL: http://nyti.ms/xmYt1L) reports that Tumblr is hiring editors and writers to cover itself.* Quote from the executive editor Tumblr has hired: “Basically, if Tumblr were a city of … Continue reading
Posted in Content Marketing, Custom Media, marketing, media, publishing
Tagged Brian Stelter, New York Times, Tumblr
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Inst@Review: iBook Author isn’t just an ebook authoring tool
[Note: Shortly after I posted this, I edited it to remove a rant I had that I've since discovered was misinformed. I've explained it at the bottom of the post.] Apple introduced an incredible product today called iBooks Author. Apple describes … Continue reading
Posted in apple, iPad, publishing, review
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Amazon issues an update of the Kindle version of Issacson’s Steve Jobs book
Here’s a first for me. I received an email overnight from Amazon telling me that I can update the Kindle version of the book, Steve Jobs, by Walter Issacson [My review; my shared highlights and notes made while reading the … Continue reading
Posted in amazon, books, kindle, publishing
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The Hammock 20th Anniversary Guides to Content that Works
As I’ve mentioned before on this blog, this year marks the 20th anniversary of Hammock Inc., the company that provides me the keyboard on which I type these blog posts. Since I don’t blog a lot about what we do … Continue reading
These Kindle Fire children’s books are not just ebooks, they’re apps
When the Hammock children, both now over two-decades old, were brand new, they were never more than a few inches away from an Eric Carle book. (The Very Hungry Caterpillar* is likely the book I have read out-loud more times … Continue reading
Posted in amazon, books, iPad, kindle, publishing
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I’ve been Broganized
Thanks to superstar Chris Brogan for inviting me to join him the other day for a Skype interview about Google+, publishing, customer loyalty and what exactly the heck I do. It turns out, Chris is one of the 12 people … Continue reading
Posted in blogging, Hammock Inc., marketing, publishing, rexblog, social media
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More great news about Goldilocks non-fiction
[credit] It’s somewhat ironic that “short” and “long” are both being used to describe a length of non-fiction writing that I believe will change book and magazine publishing as significantly as anything we’ve seen since Amazon.com first came online. “Long” … Continue reading
Posted in amazon, iPad, kindle, media, publishing
2 Comments
Rex Live: Exploring the impact and opportunities of mobile media
During the next week, I’ll be with a group of journalists and a group of publishers who, in different ways, are exploring a similar topic: What are media creators and users learning about what works (and doesn’t) when content is … Continue reading
Posted in magazines, media, publishing, usability
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Why something truly local can’t be a scalable business model
Yesterday, I attended a couple of hours of a day-long gathering of 600+ people, primarily from Nashville and drivable distances away. While the event was labeled “Podcamp,” it didn’t resemble what those early geek-camp things called “barcamps” were like — … Continue reading
Posted in media, observation, publishing
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Goldilocks and the 3 Bears, As Retold By the Creators of the NYT Paywall Strategy
Once upon a time, there was a little girl named Goldilocks who broke into a house owned by three Bears: Papa Bear, Mama Bear and Baby Bear. Okay, so the door was unlocked and wide open, but still, it wasn’t … Continue reading
Posted in media, publishing
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Rebooting the News – Who is Rex, Edition
This morning, I spent an hour chatting with Dave Winer on Rebooting the News the weekly podcast he typically records with NYU Professor Jay Rosen. To me, getting invited to spend an hour with Dave Winer on a podcast is … Continue reading
Posted in blogging, blogging & bloggers, Content Marketing, facebook, Hammock Inc., internet, iPad, magazines, media, publishing, twitter, usability
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Apple & iPad magazine subscriptions
[Update: Despite what I write below, one facet of the announcement didn't sink in when I read it earlier -- and it's outrageous: "publishers may no longer provide links in their apps (to a web site, for example) which allow … Continue reading
Posted in apple, iPad, magazine news, publishing
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Free stuff I’d pay for: Readability and NYTimes.com/recommendations
One might ask, “Why pay for something that’s free?” If you’ve ever paid 99¢ for an iTunes download, you might know at least one possible answer to that question. There are many others that have to do with convenience, timing, … Continue reading
Posted in iPad, magazines, media, publishing, usability
2 Comments
@R-Hack: If an iPad app has no copy and paste feature, “OCR” a screen grab
I’m a fan of the Kindle ebook reader iPad app. However, like the other popular ebook reader app for DRM‘d books, Apple’s iBooks, the Kindle app lacks a feature that is essential for those who read ebooks in the context … Continue reading
Some random thoughts wrapped up as predictions for 2011
Last month, I wrote a post for the blog at Hammock.com about my content marketing predictions for 2011. I’ve picked up a couple of predictions from there, however, most of the following comes from my “one day, blog about this” … Continue reading
Posted in amazon, apple, Content Marketing, iPad, iphone, ipod, kindle, magazines, publishing, usability
Tagged keynote
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