When something doesn’t make sense, there’s a reason. Unless there isn’t.

Yesterday, Kylie Jenner tweeted that she hasn’t used Snapchap lately and, poof, the market-cap of Snap drops by $1.3 billion. (Today it’s market cap is around $20 billion.)

While that may not be as dramatic a swing as you’d witness during a typical hour of, say, Bitcoin, it makes me recall when MySapce was worth $12 billion.

Just saying.