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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
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Archives
Category Archives: social networks
Content Marketing & Google+ for the non-obsessed but needs-to-know executive
After receiving an unprecedented volume of questions regarding Google+ from clients and non-techie business executives, I was asked to write a blog post for Hammock.com that provided an overview of the service — “but not written for people who are … Continue reading
Posted in Content Marketing, google, google+, Hammock Inc., social networks
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Instant Review of RockMelt
As someone who likes to, in a mixed-metaphor kind of way, kick the tires of shiny new things, when I read about the new web browser, Rockmelt, I downloaded it (thanks to a Facebook friend who was notified by RockMelt … Continue reading
Posted in facebook, internet, social media, social networks, twitter
11 Comments
People who hang the title “MIT study” on a student project are likely fake science writers
It seems logical to me that people who friend lots of people on Facebook who own labrador retrievers are likely owners of a lab themselves. So if the Boston Globe does a story about two MIT students who do a … Continue reading
Posted in social networks
7 Comments
What is a content website & what is a social networking site?
According to this article on Boston.com, “Consumers under 35 devote much of their online time at entertainment news and gaming websites while middle-age folks are more interested in using the Internet to read about news or to go shopping, but … Continue reading
Posted in social media, social networks
1 Comment
The coming demise of ‘social media’ (the term, that is)
Despite using it in our company’s marketing material (hey, we know a thing or two about search and marketing), I don’t like the term “social media.” I dislike it for the same reason I never liked the term “Web 2.0.” … Continue reading
Posted in conversational media, observation, social media, social networks
Tagged web 2.0, web culture
12 Comments
Technology (first) is not what social media is about
Dylan Stableford of Foliomag.com interviewed me recently about some work Hammock Inc. does in helping associations incorporate social media tools and approaches into events and publishing activities. He was nice enough to excerpt some of it and post it yesterday. … Continue reading
Posted in Hammock Inc., magazines, social media, social networks
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The unintended consequences of Facebook-fear in the workplace
The second most asked question I receive about social networking from my off-line business friends who know “I do something related to all that stuff” is about some negative situation related to employees use of Facebook or Twitter. Usually it … Continue reading
Posted in facebook, social media, social networks
5 Comments
Some thoughts over coffee about social media
I love all my fellow social media Kool-Aid drinkers. But there are three things about which I typically disagree with many of them: 1. I believe use of the word “social” misses the mark in describing what’s taking place. Indeed, … Continue reading
Posted in advertising, marketing, social media, social networks
10 Comments
Users are great for helping you tweak products, but don’t ask when you want break through ideas
(credit: HelveticFanatic, Flickr, [CC]) Robert Scoble has jumped into the debate over the new interface design of Facebook. Scoble’s piece expresses an insight I believe is too often missed by those who confuse the concept of “pleasing the user” with … Continue reading
Posted in conversational media, design, facebook, google, social media, social networks
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Drive-by thoughts on Twitter, Grammys and Alison Krauss
(Credit: Josh Penland via Flickr & Creative Commons.) 1. Twitter and real-time events: I’ve blogged before how Twitter can transform any real-time TV broadcast into a “community event.” I’ve seen this on broadcasts of major sporting events, political debates or, … Continue reading
Posted in conversational media, facebook, friendfeed, media, social media, social networks
Tagged friendfeed
4 Comments
The only secret of Web 2.0 marketing you’ll ever need
For as long as the term “Web 2.0″ has existed, I have resisted using it. My reason? I’ve repeated it often: When a term means anything, it means nothing. And for as long as it has existed, Web 2.0 has … Continue reading
Dell joins Facebook to friend small businesses
Today, Dell’s Small & Media Business (SMB) online marketing group launched a Facebook “community and guide” (translation: page) designed to help educate small business owners on “how to harness the power of social media to reach and serve their customers.” … Continue reading
Posted in facebook, small business, social media, social networks
Tagged small business
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Where to find information about Hurricane Ike
During the days preceding the landfall of Hurricane Gustav, I pointed to an online community and wiki developed by individuals, many of whom were veterans of the post-Katrina online efforts building on their previous experience and information. That effort has … Continue reading
Posted in breaking news, social media, social networks
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Dear Yahoo! Fire Eagle – the flaming thumbtack is already taken
Today, Yahoo! announced the release of Fire Eagle, a service that, according to Search Engine Land, “is intended to be something of a ‘clearinghouse’ or ‘switchboard’ for location and help users ‘manage location’ across the internet and on mobile applications.” … Continue reading
Posted in copyright, design, humor, identity, social networks, titans, Yahoo
Tagged humor, Yahoo
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FaceBook, Ning, Google & the Flow of Community
Marc Andreessen, founder of Netscape (at age 22), Opsware and Ning (translation: the smartest guy in the room), is joining the board of FaceBook, according to TechCrunch. Andreessen, of course, has a unique position in the history of the Internet. … Continue reading
Posted in blogging, facebook, google, identity, social media, social networks
Tagged blogging
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