Bike Month, 2015

May is national bike month. As I live and bike in Nashville, I celebrate the month here. That link has information about a couple of activities at the end of this week: Bike to Work Day, on Friday and the Tour de Nash (it’s not a race) on Saturday morning. I’ll be participating in both.

Another thing: If you are interested in walking and biking in Nashville, there’s a good old-fashioned listserv on that topic you can subscribe to via Google Groups here: Walking and Biking in Nashville. I’m one of its two moderators.

Last bicycle thing: the photo above. I posted it on Facebook recently and asked folks if they knew who it is. The answer is Henry Ford in 1893. Ford was 30 years old at the time and three years away from completing the creation of his first automobile, the “Quadricycle.”

The rest is history: By the time he was 50, he was employing 13,000 men cranking out Model T’s so that they could start running over people on bicycles. (Or, at least that’s my version.)

Picasso’s Women of Algiers Sets Auction Record for a Piece of Visual Content

Earlier tonight, Picasso’s Women of Algiers set the record of $179.2 million for a painting sold at auction.

For my fellow professional creators of content, I should explain that “a painting” was a term people used in the last century and before to describe what today we call “content” or, sometimes, “visual content.” (Back then, people also had different terms for various types of visual content; words like painting, photography, film, etc.)

And before the 21st century, people would use terms like “experience” or “view” to describe how they engaged with visual content — what we now call the “consuming of content.”

Top 15 Reasons Picasso Was an Awesome Visual Contentist

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Boring Events Like the NFL Draft Work Because of Twitter

Watching the NFL draft on TV is ridiculously boring, despite everything the NFL and ESPN do to focus on back-stories (dipping into ABC’s creation of the “up close and personal” documentary approach to turn sports like curling into emotional personal stories of victory over adversity), punditry and more big data than the NSA collects on the leaders of foreign governments.

However, Twitter can turn boring events into an entertaining event fueled by back-channel quips, snark, insight and, my favorite, “irrational hate.”

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How Apple Advertises New Products: The Prestige

Last September 4, I wrote a Hammock Idea Email called, “Learn the Secret to Apple’s Product Launch Magic.”

It referred to the movie, The Prestige, and broke down how Apple would be introducing what we now know is the Apple Watch into the three parts of a magic trick, as described by the film’s character played by Michael Caine: (1) The Pledge, (2) The Turn and (3) The Prestige.

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A Lesson: The value of content to a business is more than its role in marketing

(Via the Idea Email), a company started by a woman actually named Lynda (unlike, say, Mavis Beacon) who is now in her 60s, became a $1.5 billion business unicorn by teaching people who are customers of other companies how to use the products and services made and sold by those other companies.

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