Happy Bike to Work Day, Nashville | 2016

As the 12 regular readers of this blog know, I try to commute to work by bicycle 2-3 times a week. I do it for recreation, transportation and enjoyment. Obviously, there are many health-related benefits from riding a bike 15 miles round-trip, but I don’t use the “exercise” word when discussing bicycling. Exercising is something I avoid. Riding a bike is something I love.

I’m heading out now for Bike to Work Day. Below is a map where different groups will meet-up for the ride into work.

In 2013, I posted some maps to show my route into work to show my fellow-Nashvillians that there are ways to ride into downtown without getting into traffic. You can find that post here.

I love riding a bike for fun. You should try it. (I and many others are trying to make it safer and easier to ride bikes and walk in Nashville. That day will come.)

(If you don’t see a map below, click here.)

Why Conventional Wisdom Is the Enemy of Marketing Innovation

(via: Hammock.com Idea Email) By the time innovative, creative and insightful marketing trends become conventional marketing wisdom, they are no longer innovative, creative or insightful.

Conventional wisdom is where innovation goes to become institutionalized, codified and organized around an ecosystem of conferences, acronyms and buzzwords. Conventional wisdom is where innovation goes to receive venture funding, branding and a corps of true believers who are willing to master its language, metrics and software platforms.

(Continue reading on Hammock.com…)

Yield to The Optical Illusion Planks Painted on The Street

All over Nashville’s “urban core,” there are pedestrian crosswalks with large white stripes painted on the street and a large “Yield” traffic sign displaying an arrow pointing down at the stripes. “STATE LAW,” these signs sream in all caps..

Crosswalk_fiYet something about that combination of white stripes, “STATE LAW” and the Yield sign makes people who drive cars think they have the right away if a person walking wants to cross the street.

So when I saw these photos and a story on FastCompany.com, I couldn’t help but laugh and think how great it would be to see these appear in Nashville.

3059344-inline-i-1-these-optical-illusions-slow-down-drivers-at-crosswalksQuote:

Zebra crossings—the striped crosswalks common on roads around the world—don’t necessarily work very well. In one Swedish study, drivers stopped for pedestrians only 5% of the time at the crosswalks and rarely slowed down. A city in India is experimenting with another approach: By adding some perspective shading to the stripes, the crosswalk looks a little like a roadblock from a distance.

Slowly, but Surely, Rollng Towards a Bike-Friendlier Nashville

Recently (4.11.2016), I took this photo of about 30 representatives of various Nashville bicycle tribes. Walk Bike Nashville organized a “round-up” of them held at Yazoo Brewery. Good job, Walk-Bike Nashville. Good beer, Yazoo. (Unsolicited shout-out: Try their Daddy-O Pilsner.) I was at the gathering representing Mayor Barry’s Bicycle Pedestrian Advisory Committee.

The group represented many different bike-related organizations, ranging from non-profits, to various types of cycling enthusiasts (roads, off-road, commuters, slow-riders, night riders) to people who own pedal-propelled businesses — from shops to bike-tour businesses to food delivery services to the owner of Pedal Pub (although, I guess, technically-speaking, it’s not a “bicycle,” but it is powered by pedals ).

Each person who wanted to could spend five minutes talking about what their company, non-profit, advocacy group, public agency does. One after another, I heard some very inspiring stories about groups who have done various things, ranging from helping to build many of the off-road bike trails in Middle trails to learning more about one of my heroes, the quietly inspiring Dan Furbish of the Oasis Center Bike Workshop.

My passion for bicycling is focused on transportation, recreation and travel. It’s amazing to meet others who love bikes but who express their passion in so many different ways and that have so many different positive outcomes.

635967579643256482-IMG-2290One day, when Nashville completes what’s necessary to have the walking/biking infrastructure necessary to make people feel safe, I’ll be appreciative to the folks I’ve met in the past three years who have, in often quiet ways, done so much to create the foundation that’s necessary to build a great bicycling/walking town.

Which brings me to an announcement Nashville Mayor Megan Barry made earlier this week and that is covered in this Tennessean story.

As my passions these days include doing what I can to make Nashville a city for people who walk and people who ride bicycles — as well as people who drive cars — these kinds of projects regarding specific locations and time-frames for development are what is needed to convey to Nashvillians why I’m optimistic about the future. (Impatient, but optimistic.)