Boring Events Like the NFL Draft Work Because of Twitter

Watching the NFL draft on TV is ridiculously boring, despite everything the NFL and ESPN do to focus on back-stories (dipping into ABC’s creation of the “up close and personal” documentary approach to turn sports like curling into emotional personal stories of victory over adversity), punditry and more big data than the NSA collects on the leaders of foreign governments.

However, Twitter can turn boring events into an entertaining event fueled by back-channel quips, snark, insight and, my favorite, “irrational hate.”

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How Apple Advertises New Products: The Prestige

Last September 4, I wrote a Hammock Idea Email called, “Learn the Secret to Apple’s Product Launch Magic.”

It referred to the movie, The Prestige, and broke down how Apple would be introducing what we now know is the Apple Watch into the three parts of a magic trick, as described by the film’s character played by Michael Caine: (1) The Pledge, (2) The Turn and (3) The Prestige.

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A Lynda.com Lesson: The value of content to a business is more than its role in marketing

(Via the Hammock.com Idea Email)

Lynda.com, a company started by a woman actually named Lynda (unlike, say, Mavis Beacon) who is now in her 60s, became a $1.5 billion business unicorn by teaching people who are customers of other companies how to use the products and services made and sold by those other companies.

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John Oliver Hates April Fools Day as Much as I Do

The 12 people who read this blog know how much I don’t like April 1 on the internet. It’s the day when people who aren’t funny on the internet try hard to pretend they are funny on the internet.

What results is me using a term one rarely hears except to describe humor on April Fools Day: ham-handed.

The saddest example of this was in the early days of TechCrunch when each year, the day would start with some news item about one company purchasing another company for some reason that made no sense. As a different version of that same “prank” appeared in TechCrunch each year, the only thing funny about it was how unfunny it was.

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Places Willie Nelson has Sung About While on the Road Again

Willie Nelson has recorded songs about six of the eight Metropolitan Statistical Areas (MSAs) I’ve lived in. Missing: Washington, DC and the small town I lived in until age five.

The following two graphics are via the Atlantic’s CityLab.com, which also provides a Spotify playlist that will allow you to hear  most of the citified songs Willie Nelson recorded while rambling around the country.

Click/tap either graphic to enlarge them:


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