Being useful has more leverage, and more substance, than just being influential. In fact, I think being useful might be the most highly leveraged human virtue, other than love. Without it, we wouldn’t have civilization. And being useful makes you influential anyway. (…)
Nashville, November 1910. “George Christopher, Postal Telegraph messenger #7, fourteen years old. Been at it over three years. Does not work nights.”
The photograph and caption are both by Lewis Wickes Hine, who took thousands of portraits of young bicycle messengers and other child laborers on behalf of the Nation Child Labor Committee at the turn of the 20th century. Hine’s photos, and the work of the committee, are credited with influencing public opinion to the degree that in 1916, Congress passed legislation protecting children: the Keating-Owen Act.
The Library of Congress photographic collections house more than five thousand original Lewis Hine photographs, given to the library by the National Child Labor Committee.
From the current Hammock Idea Email: “As a marketer, you should be focused first and foremost on developing media and content that serve your customers, that add value to your products by helping fulfill the promise made when the customer purchased them. Everything else, all the social media and SEO investment, should be viewed as support for the only media you own and control: the content that connects you directly to your customer.”
(Continue reading: “Idea: Don’t Rein In New Marketing Opportunities
With an Old Marketing Strategy”…)
The current Hammock Idea Email is about what you can learn about Apple’s new product launch magic by ignoring the products Apple unveils on Tuesday and focusing, rather, on how they handle the “third act” of any trick, “The Prestige”:
Next Tuesday, Apple will hold one of its famous new product unveilings. If you want to learn why Apple is the master of such unveilings, here’s our advice: Ignore the products they launch. Concentrate instead on watching Apple’s mastery of “The Prestige.”
Sidenote related to obscure blogging thing: After drafting the Idea Email (the emails are collaborative and written by several people, but this one started with my draft), I Google’d to see if there was anyone I should credit with using the film, “The Prestige,” in describing Apple’s unveiling practices. When I saw that my longtime blogging friend M.G. Siegler used the film in September, 2012, I added that credit to the draft (although he concluded “the turn” is what Apple masters, not the prestige). Later in fact-checking, we discovered that on RexBlog, I had used the film The Prestige in an Apple-related post even earlier (in June, 2009) than M.G.’s (or ParisLemon’s) post. After reading and writing thousands of posts, it all cooks down to cajun gumbo that, if lucky, is both familiar but that still has a little surprise kick to it (a metaphor I’m sure hundreds of bloggers have used).
This is a followup to my post yesterday about Vine. If you haven’t checked out Instagram’s new feature called Hyperlapse, it also is worth playing with to understand how tools you play with can become tools you can’t do without one day. Anyone who has used the time lapse feature on a GoPro camera to speed up the action and get rid of the bumps will recognize what’s taking place.
Read more about it here and check out this video below to see what it will do: