Tag Archives: advertising

Don Draper to Apple: The Apple TV is not a wheel, it’s a carousel

Posted on Friday, August 1, 2008 by Rex Hammock

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.” – Don Draper, creative director, Sterling Cooper I’ve buried … Continue reading →

Posted in advertising, apple, appletv, marketing | Tagged , , , | 5 Comments

Great TV advertising

Posted on Monday, July 28, 2008 by Rex Hammock

During the past week, I have become a fan of the AMC series Mad Men. It’s well written, directed and acted and captures the zeitgeist (granted in a caricature way) of an era that I find fascinating. (For anyone watching … Continue reading →

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Amazon displays how NOT to promote a new service

Posted on Thursday, July 3, 2008 by Rex Hammock

This morning, Amazon.com emailed me (and I assume a gazillion other participants in its affiliate program) a promotion to check out its “Your Video Widget” service that includes a feature like the new “annotation tool” on YouTube. But with Amazon, … Continue reading →

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Help for media watcher school-marms: Entertainment is not journalism

Posted on Saturday, June 28, 2008 by Rex Hammock

ABOVE: This morning, the New York Times devoted an entire page to a news article suggesting the possibility of Estee Lauder’s influence on editorial decisions at Harper’s Bazaar Magazine. The news article was preceded by Estee Lauder interstitial “pre-roll” advertising … Continue reading →

Posted in advertising, magazines, marketing, media, publishing | Tagged , , | 1 Comment

It’s 2008. Why hasn’t Internet advertising surpassed magazine advertising?

Posted on Monday, June 23, 2008 by Rex Hammock

Four years ago, an article in the Wall Street Journal suggested Internet advertising would match magazine advertising by 2007 and blow past it in 2008. What happened? The very short version: During 2007, almost $60 billion was spent on advertising … Continue reading →

Posted in advertising, internet, magazines, marketing, media, publishing | Tagged , , , , | 1 Comment