Tag Archives: apple

You, too, can be an ebook publisher

Posted on Monday, August 30, 2010 by Rex Hammock

Like the New York-centric consumer magazine industry, commercial book publishers and, frankly, most everyone, think of books found in bookstores and libraries when they consider what book publishing is. Perhaps they’ll concede there are some independent book publishers out there … Continue reading →

Posted in books, iPad, kindle | Tagged , , , , , | 1 Comment

Don Draper to Apple: The Apple TV is not a wheel, it’s a carousel

Posted on Friday, August 1, 2008 by Rex Hammock

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.” – Don Draper, creative director, Sterling Cooper I’ve buried … Continue reading →

Posted in advertising, apple, appletv, marketing | Tagged , , , | 5 Comments