Why Clinton Lost | Firewalls Don’t Work

Firewalls don’t work.

(Note: My “stay positive” attempt)

The most brilliant observation of the state of the nation was the SNL Black Jeopardy piece with Tom Hanks. People have described the election as being one of “insiders vs. outsiders” or “urban vs. rural.” There is truth to both of these observations (and the skit captures the urban vs. rural — spot on).

We live in a land of great diversity. It’s our strength. It’s one of the things that  makes us special.

But when you live in a land of diversity, it’s far too easy to hang labels on people because of our clichéd perceptions of them based on where they live or what they wear or the lifestyle they exhibit.

If I were running a major political party, I’d be looking at the world through the glasses of the Black Jeopardy / Tom Hanks filter and try to figure out how we can take the strength of America’s diversity to address the negative aspects of that diversity.

Clinton lost the election at the point where her frustration led her to say something that confirmed what the people who ultimately elected Trump believe: She views them as deplorable. (Granted, Trump said more heinous things in a day that most people will in a lifetime.)

Below, is a link to a recent Hammock Idea Email that explains the “backfire effect,” how presenting people with the facts can result in them not only disbelieving the facts, but will cause the result opposite of your intention.

Building firewalls around small groups is never the pathway to success. Finding ways to communicate how we are similar, when everything in our gut tells us we’re not, is the pathway to success.

Idea Email: What the Loyalty of Voters Teaches Us About Marketing