Tag Archives: bing

Bing launches Google attack ad campaign

If you’ve been missing attack ads now that the election is over, here’s relief. Microsoft’s Bing has launched a website and ad campaign (see video below) that targets Google’s paid inclusion policies. While the “Scroogled” efforts don’t reach the level … Continue reading

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Bing’s very, very “un-banner” ad

I’m in the “there’s gotta be a better format” school when it comes to website advertising. And by “better,” I mean, anything’s better than “the banner ad.” This morning, I saw (see on right) a very “less is more” approach … Continue reading

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Bing’s $100 million ad buy is part of the story

Monday’s New York Times reports that Microsoft’s re-tooled and re-branded search engine, Bing.com, has increased its “share of the search pie…slowly rising since it was unveiled on June 3.” The article quotes StatCounter’s CEO Aodhan Cullen who compares the launch … Continue reading

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