Tag Archives: bing

Bing launches Google attack ad campaign

Posted on Wednesday, November 28, 2012 by Rex Hammock

If you’ve been missing attack ads now that the election is over, here’s relief. Microsoft’s Bing has launched a website and ad campaign (see video below) that targets Google’s paid inclusion policies. While the “Scroogled” efforts don’t reach the level … Continue reading →

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Bing’s very, very “un-banner” ad

Posted on Monday, July 5, 2010 by Rex Hammock

I’m in the “there’s gotta be a better format” school when it comes to website advertising. And by “better,” I mean, anything’s better than “the banner ad.” This morning, I saw (see on right) a very “less is more” approach … Continue reading →

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Bing’s $100 million ad buy is part of the story

Posted on Monday, July 13, 2009 by Rex Hammock

Monday’s New York Times reports that Microsoft’s re-tooled and re-branded search engine, Bing.com, has increased its “share of the search pie…slowly rising since it was unveiled on June 3.” The article quotes StatCounter’s CEO Aodhan Cullen who compares the launch … Continue reading →

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