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Tag Archives: ebooks
Rethinking the role of cover when the book is digital
Craig Mod has written an insightful essay on the role of “book cover” when applied to ebooks. [Read it here.] Think about it: The cover serves a critical marketing purpose for physical books. However, online, ebook covers are typically displayed … Continue reading
How to hype a book into being a best-selling. Rule #1 – Start with a wonderfully-written book that includes dogs
I learned about The Story of Edgar Sawtelle the old fashioned way – newspaper book reviews. Continue reading
‘Digital magazines’ get an official new name – ‘electronic editions’
In a Folio: report about actions of a recent board meeting of the media auditing organization, BPA Worldwide*, Bill Mickey notes BPA has started referring to “digital magazines” as “electronic editions.” Quote: “The term ‘digital’ has been ditched, according to … Continue reading
Is the Amazon Kindle a ‘tipping point’ product?
I’m a fan of the Amazon Kindle, however I feel sure the company would prefer that I keep my version of praise for the product to myself. And, to judge from some e-mail I’ve received knee-jerking past observations I’ve written … Continue reading
What happens when Apple responds to the Amazon Kindle?
I must say, I’m beginning to admire Henry Blodget for his unabashed willingness to ignore any irony others might see in his analytical posts about Amazon.com, like this one that looks at Citi analyst Mark Mahaney’s report that the Amazon Kindle could be a $750 million iPod-like franchise in a couple of years. … However, I stand by my earlier prediction — and this is where I find a flaw in Mahaney’s analysis: Apple won’t stand still and let Amazon have this market all to itself. Continue reading
