Why Conventional Wisdom Is the Enemy of Marketing Innovation

By the time innovative, creative and insightful marketing trends become conventional marketing wisdom, they are no longer innovative, creative or insightful.

(via: Hammock.com Idea Email) By the time innovative, creative and insightful marketing trends become conventional marketing wisdom, they are no longer innovative, creative or insightful.

Conventional wisdom is where innovation goes to become institutionalized, codified and organized around an ecosystem of conferences, acronyms and buzzwords. Conventional wisdom is where innovation goes to receive venture funding, branding and a corps of true believers who are willing to master its language, metrics and software platforms.

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