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Rex Hammock’s RexBlog.com
The blog of Rex Hammock, founder/ceo of Hammock Inc., the content marketing, strategy and media company founded in 1991 in Nashville, Tenn. Rex is also founder/helper-in-chief of the wiki, SmallBusiness.com.
RexBlog.com was created in August, 2000.
Chief Executive Magazine: Top Ten CEO Blogs
Blogs.com: 10 Popular CEO Blogs Worth Reading.
YoungEntrepreneur.com: Top Ten Company-Founder Blogs. Nashville Technology Council: Social Media/Blogger of the Year (2009).
Econsultancy.com:
"When it comes to discussing what the future holds, Rex Hammock is one of the guys you want to speak to."Search RexBlog.com
Archives
Tag Archives: internet
In praise of a banner ad
This post is a reviewof this banner ad, but clicking on it won’t take you anywhere. I feel fairly confident this post marks the first time in this blog’s near decade-long history that I’ve written a review of a banner … Continue reading
If ‘advertising’ is your middle name, your surveys will always suggest the solution is …
I have a theory that goes something like this: If the name of your organization is Interactive Advertising Bureau, any study of the needs of internet marketers is going to suggest that “advertising” is the solution. According to my theory, … Continue reading
Posted in advertising, Content Marketing, internet, marketing, media
Tagged internet
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When you live in a culture of fear, even student hugs and helpful teachers are viewed as threats
I’m bothered when I read that some schools are banning students from hugging and (via danah boyd – and be sure to read the comments) other schools are banning any contact between students and teachers during “off-hours,” including any contact … Continue reading
To parents of teens, read this
I get asked lots of questions (from parents) about how teens use the Internet. Typically, the questions are phrased in such a way as to imply the Internet should be added to the list: sex, drugs and rock-n-roll. I can … Continue reading
Wolfram Alpha is not a Twitter-killer
The title of this post is a joke, of course. Last night’s “softly launched” Wolfram Alpha “computational knowledge engine” (official “pre-launch” is Monday) has nothing to do with killing Twitter. Nor, for that matter, does it have anything to do … Continue reading
HyperLincs: Celebrating Abraham Lincoln’s 200th birthday online
[CC / rexblog.com] While Presidents Day (the third Monday in February) is the official day for celebrating the birthdays of both George Washington and Abraham Lincoln, this year is definitely a Lincoln year. Not only did the inauguration of President … Continue reading
The NYTimes.com’s “website of record” features
With this innovative video/transcript archival feature chronicling last night’s Veep debate (and last week’s first debate), the New York Times is displaying what a news website of record should be: The definitive spot where news-related media is collected, curated, analyzed … Continue reading
The economy is losing jobs, but Apple still has Jobs
Poor Steve Jobs is like the U.S. economy, rumors of his demise keep being greatly exaggerated. A month ago, Bloomberg (the news service, not the mayor) mistakenly published his obituary and this morning, a “citizen journalist” on CNN’s iReport.com, posted … Continue reading
Posted in apple, conversational media, internet, observation, wiki
Tagged internet, web culture
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Flashback: Nashville & the Internet in 1998
How long has it been since ten years ago? Here’s a hint: Ten years ago was when you first heard a President say, “I did not have sex with that woman.” Here’s another hint: Ten years ago is when I … Continue reading
Posted in blogging & bloggers, Nashville
Tagged blogging, internet, Nashville, technology, web cluture
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It’s 2008. Why hasn’t Internet advertising surpassed magazine advertising?
Four years ago, an article in the Wall Street Journal suggested Internet advertising would match magazine advertising by 2007 and blow past it in 2008. What happened? The very short version: During 2007, almost $60 billion was spent on advertising … Continue reading
Posted in advertising, internet, magazines, marketing, media, publishing
Tagged advertising, internet, magazines, newspapers, statistics
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Things I’ve read that helped me ‘get-it’
Over the years, it’s been fascinating to watch the light turn on for certain people regarding what’s taking place in the marketplace of “content” (excuse me, Doc). For example, today, Paul Krugman writes an “a-ha” piece after using an Amazon … Continue reading
Posted in blogging, content, internet, media, publishing
Tagged blogging, internet, technology, web culture
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Do you really want to send (or receive) that e-mail?
The Important Part: Despite the fact most people have only been using e-mail for the past 15 years, it has become a dominant channel of business communication — and definitely the most mis-used. A couple of interesting thoughts on e-mail … Continue reading
Posted in business, facebook, internet, twitter
Tagged email, internet, web 2.0, web culture
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We’re still at Kitty Hawk
The BBC has posted a feature to commemorate the 15th anniversary of CERN directors allowing the technology that enables “The Web” to be used by anyone free of charge. (Thank you, CERN.) While it’s hard to believe that so much … Continue reading
The weekend the Internet died
Thanks to those who e-mailed me on Sunday to let me know this blog was off line. It happened as one of those unintended glitches that occur when you de-glitch something else. Fortunately, the glitch only affected my blog and … Continue reading
Half of Internet advertising is wasted; the trouble is, you don’t know which half
My friend Steve Rubel does some “back of the envelop math” that he believes suggests $1 billion of Internet advertising is wasted. His post reminded me of some universal advertising truths — and a century-old quote that addresses the dilemma. … Continue reading
