Tag Archives: marketing

Don Draper to Apple: The Apple TV is not a wheel, it’s a carousel

Posted on Friday, August 1, 2008 by Rex Hammock

“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash if they have a sentimental bond with the product.” – Don Draper, creative director, Sterling Cooper I’ve buried … Continue reading →

Posted in advertising, apple, appletv, marketing | Tagged , , , | 5 Comments

Seth Godin to launch a FlockdUp-killer

Posted on Tuesday, July 29, 2008 by Rex Hammock

You don’t need me to tell you that Seth Godin is a brilliant marketer. He sees marketing lessons in all of life’s journey. And because his lessons about marketing are shared with parable-like simplicity, even people like me can understand … Continue reading →

Posted in humor, social media | Tagged , , , , , , | 2 Comments

Help for media watcher school-marms: Entertainment is not journalism

Posted on Saturday, June 28, 2008 by Rex Hammock

ABOVE: This morning, the New York Times devoted an entire page to a news article suggesting the possibility of Estee Lauder’s influence on editorial decisions at Harper’s Bazaar Magazine. The news article was preceded by Estee Lauder interstitial “pre-roll” advertising … Continue reading →

Posted in advertising, magazines, marketing, media, publishing | Tagged , , | 1 Comment