Gee: Using a new GMail account from Google, the folks at Clickz subscribed to a few marketing-oriented e-mail newsletters. As the free e-mail service from Google includes text ads from their Adsense program, Clickz wanted to see what ads would show up. If you are a marketer who uses e-mail, you might not like what they discovered.
“Google targets ads based on the text of a message,” said a Google spokesperson. “If a message contains information about a service or product, Gmail may display a competitor’s ad. This is a benefit to users because it provides additional relevant information that enables them to make informed decisions.”
If Gmail is released more widely in its current form, the competitive environment is certain to intensify. Google recently shifted its trademark policy to allow advertisers to bid on trademarked keywords. Hypothetically, a message from Banana Republic (for example) could, simply because of its subject line, trigger ads from J. Crew, Eddie Bauer and the like.
No way to save Face: I rarely link to stories about non-U.S.-circulated magazines, but couldn’t resist doing that “save face” pun for one of the five regular rexblog readers who knows who he is. (via iwantmedia.com)
Life is like a box of vaporzines: A year ago, the rexblog pointed to a story about Time Inc. floating a vaporzine concept to resurrect the Life Magazine brand as a Sunday newespaper supplement. That idea is still being floated and I have nothing to add since that earlier post. (via iwantmedia.com)
Time blogs on: Time Magazine has launched a weblog called Techno File. It’s their first I believe. It’s kept by Eric Roston who “gives a daily commentary on the technology that will carry us through tomorrow — and the stuff that keeps us stuck in yesterday.” Great start, but Eric needs to learn how to write in shorter, pithier spurts and how to link. Interesting to note that it is not on Time servers, rather is a hosted Typepad site costing Time Inc., what, $15 a month (or perhaps they paid the annual fee and saved $30.) (via BoingBoing)
Review the rexblog: I was checking out the A9 features mentioned in an earlier post when I discovered (was shocked?) that you can actually post a review of the rexblog on Amazon.com. If you are one of the five regular readers of this weblog, please write one…and be kind. Also of interest, under the “people who visit this page also visit” feature, all the weblogs I am “connected” to belong to bloggers who have pledged their allegiance to the Rocky Top Brigade. Also, I guess I should start asking people to link to me more.