Did I say that? Just noticed that Ad Age printed a letter to the editor of mine the other day. Through the holiday fog, I had forgotten writing it. And since it was posted on 12/26, I doubt too many advertising people read it either. (If it disappears from their site, here’s an archive copy.)
Those of us who sell advertising should not be surprised to learn over the coming months that brands which beefed up, rather than cut back, their fourth-quarter advertising budgets will out-perform their competitors.