Click here if you see this blinking: Interesting article on the efforts of the IAB to come up with standard measurements of online advertising effectiveness. Also interesting are these statistics:
Still, the state of online advertising is not as desperate as some in the old media make it out to be. According to Jupiter Media Metrix, an Internet research firm, total online ad spending was almost $5.69 billion last year, or more than 3 percent of the total advertising market. Furthermore, total online ad dollars spent ? and the percentage of the entire advertising market those dollars represent ? have sharply increased each year since 1996. Jupiter Media Metrix predicts that over $15 billion a year, or fully 7 percent of all advertising spending, will move online by 2006.
Wasn’t it Jupiter who just last year predicted web advertising sales would be over $7.5 gazillion by 2006?