Don’t tell Kevin Bacon about this: No doubt funded by some big government grant, researchers at Columbia are carrying out a large-scale test of Milgram’s “small world phenomenon,” better known as the “six degrees of separation.” This is significant to marketers as Milgram’s theory serves as the philosophical foundation of “viral marketing.” Indeed, one of the premises of the best-selling
The Tipping Point is built on the concept of “connectors” who serve as the glue of the “six degrees” process.

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  1. It is my goal in life to grow up to be a connector. I hope the researchers can give us all some tips when they get done with their study. What do you think?

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