From “Failure is Hot!” by Michael Wolffe, NY Magazine
In fact, it was not hard to see that one of the key problems of Talk was Tina herself. In a logical enterprise and a rational universe, she would have been fired (as a succession of editors acting in her stead were replaced). Except that she was the only reason for the magazine’s existence. Who would have wanted the magazine without her? She was the value proposition. All the goodwill was bound up in her. She was the asset — and she was rapidly depreciating.
“She’s a person of such energy, and such connections, you know that she’ll re-emerge somehow, somewhere.? He doubts she’d try another magazine. “I think that this experience might have soured most mortals.?
But Talk never quite became a magazine in the sense that Playboy or Sports Illustrated or Ladies Home Journal is a magazine you know and can come to terms with. After its initial kind of cool physical appearance as a stapled, sleek, oversized magazine in the tradition of English Sunday supplements and Hello! That suggested a raffish feature newsmagazine with a short lead-time, it returned to the usual lumbering American perfect-bound format, and then to indistinguishability.