Up in smoke, or more butt-ugly Truth for consumer magazines

According to Advertising Age, Philip Morris (or, as it will be called soon, Altria) will no longer advertise in magazines. According to the report, “Philip Morris accounted for $114.7 million of the $267 million the tobacco industry spent on magazine advertising in 2001.”

If you’re wondering how they market cigarettes these days, according to the FTC’s latest records (1999), the tobacco companies spent $6.6 billion on retail incentives like promotional allowances.