Hang out with your favorite Magazine

The New York Times reports today that a night club in Hollywood, The Sunset Room, will be renamed for almost a month as the GQ Lounge, redecorated to reflect the tone of the magazine and, not incidentally, promote products sold by 22 GQ advertisers like Altoids mints, Bacardi Limón rum, Paul Mitchell hair products and Reebok sneakers. A similar lounge is planned in Manhattan for September.

Is this a trend? Seventeen Magazine is doing the same thing in the same town.