I see a field of clover whenever I think of craftsman tools

Do you create new products based on what customers tell you in focus groups? Apprently not, since most new products fail. Why is that? Thanks to Michael Nott for pointing me to this article in Saturday’s New York Times exploring a better way to get into people’s brain.

The process draws on neuroscience, semiotics and the ideas of Carl Jung — and cutting pictures out of magazines.