Maxim-mum exposure

An editorial in the LA Times crowns an unnamed men’s magazine as the “Worst Single Magazine of the Week” for its “shameless” promotional ploy.


Here’s the clever marketing twist that got the magazine’s editors maximum publicity: They named 13 different cities as THE Greatest City. They wrote totally fatuous articles about how great are New York and Detroit, Philadelphia and Toronto etc. as if each was the winner and shipped those versions to the respective cities. Then to ensure their promotional duplicity was discovered, they “mistakenly” shipped the New York copies to Philadelphia, which regards itself as a rival of the Big Apple. Surely, this is a finalist on any list of Shamelessly Cynical Journalism Ploys.