State of Magazines, II

I Want Media has posted a very interesting interview with Stephen Colvin, the 38-year-old CEO of Dennis Publishing, publisher of Maxim, The Week and others. So scratch that last post of mine: It’s not that magazines are illiterate, it’s that they’re contrived:


“There are too many magazines, and that makes people think the industry is a mess. But there are a lot of magazines in very good health. Obviously, newsstand is difficult because of the low sell-throughs that most magazines experience. There is too much reliance on advertising revenue, which means that publishers quite naturally are very concerned about delivering the product the advertisers want. But overall, the business is pretty healthy with a lot of publishers making good money from core titles. We just need less contrived magazines.”