Latest PIB numbers

(New York, May 9, 2002) – Total magazine advertising revenue for the month of April closed at $1,530,036,790, a 2.5% decrease from last year, according to Publishers Information Bureau (PIB). Ad pages for April were 20,317, down 10.8% from last year.

In addition, April revenue increased 11% over that of March. Year-to-date, advertising revenue decreased 5.0%, closing at $4,815,804,645, and ad pages were 66,906, down 13.1% over last year.