Pre-launch, Pre-closing news

Common Ground will get some of this kind of buzz before it launches. But a gossip column won’t ask the obvious, “who would put $25 million into a magazine idea that even JFK Jr. couldn’t sell ads in?” But wait, it’s not like George, it’s going to be for those people who used to read Life and Look. (Advice: Before raising money, find a comparison to magazines that didn’t die because people STOPPED reading them.)

At least, it appears three issues can make it off the press.