Up in smoke(less)

If you followed that final link in the previous post, you discovered a story about lawmakers complaining about smokeless tobacco (that’s chewing tobacco and snuff to the rest of us) targeting teens. This morning, U.S. Tobacco Company, announced they were no longer going to advertise in youth oriented magazines. (However, I anticipate they will divert that spending to another category when they discover that plus-size women enjoy a good chew every once in a while).

Judge huffs at puffs

According to the Washington Post, “San Diego Superior Court Judge Ronald Prager ruled that R.J. Reynolds Co., the maker of Camel and Winston cigarettes, had acted improperly by running cigarette ads in magazines, such as Vibe, Spin and Rolling Stone, that have large teenage readerships. He fined the company $20 million.”

Not a kool time to be a magazine hooked on cig advertising, or for that matter, on any form of tobacco advertising.

Big magazine news

The LA Times runs a feature on Grace Magazine, a new launch for “plus-size” women. The article is filled with intendend (and some unintended) puns (“it’s a huge, huge market”).

Quote:

Samir Husni, the head of University of Mississippi’s magazine program. “There may be many, many large women out there, but they don’t necessarily want to focus on that aspect of themselves. That’s why there is not a successful Divorce magazine. Grace may get a cult following, but I believe they will have trouble attracting a mass readership.”

Grace editor Ceslie Armstrong says that 70% of American women wear size 12 or above (thus the “huge” pun), but maybe Husni has a point.