Snappy idea

“Customer publishing”, as they call it in the UK, is a gas, gas, gas, according to the Daily Telegraph.


Some time this month a big-circulation magazine will launch, dropping on to the doormats of one million lucky householders. Hold your horses though: this is not a magazine at the high end of fashion or the low end of lads’ mags. British Gas Home, as the new magazine is snappily called, is the latest example of a fast-growing advertising business, customer publishing fused with database-driven information.