June PIB Numbers: There will be growth in the spring

Press release from the MPA:

(New York, July 11, 2002) – Total magazine advertising revenue for the month of June increased 6.1% compared to June of last year, closing at $1,403,155,992, according to Publishers Information Bureau (PIB). Ad pages for June totaled 18,905, down 1.2% from last year. Year-to-date, advertising revenue closed at $7,720,275,904, a decrease of 1.6%, and ad pages were 105,830, down 9.9% over the same time period last year.

June 2002 vs. 2001

Ten of the twelve major advertising categories recorded positive dollar growth this June. Gains were most notable in Food & Food Products, Home Furnishings & Supplies, Media & Advertising, Drugs & Remedies, Automotive, Toiletries & Cosmetics and Financial, Insurance & Real Estate. Losses were noted in Technology and Apparel & Accessories. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)