Pat Buchanan couldn’t be elected president, so what does he do? What else? Start a magazine (NYT-rr).
No publishing formula has been more efficient at putting money down a rat hole than has that of the political magazine. The constellation of magazines that try to own Beltway consciousness — The New Republic, The Weekly Standard, The Nation, The Washington Monthly, National Review and The American Prospect — may differ on points of ideology, but share a distinct propensity for losing money….To help keep costs under control, The American Conservative will be printed on newsprint, much like its cousin on the left, The Nation. Published every other week beginning at the end of September, and mailed to 12,000 readers to gin up subscriptions, it will try to wrest the conservative agenda from the likes of The Weekly Standard and National Review.