As I predicted back in June, Martha Stewart’s media enterprises are not going to be affected by any financial scandal she may be involved in. I know this is hard for urbanized reporters to comprehend, but the U.S. is populated by hordes of women who care more about entertaining than about insider trading. Even professional women with high-powered jobs enjoy the home-spun mythical world her magazines, TV show and books create. And so, too, her merchandise.
It has nothing to do with Martha, the real person. It is Martha, the character, to whom they relate. And the quality of all her products display that her company invests a lot of its revenue into making great media, not just in shady deals.
Again, for the record, my predictions are as follows: Martha Stewarts Living lives on while Rosie is toast.