What the world needs now

Another week, another launch (second item). When people approach me about new magazines, the concepts are typically very creative and the target audience is very well-conceived. I disappoint them when I say, “Well, if you want to know what’s getting noticed these days, check out Maxim or Lucky.” Now I can disappoint them ever more and say, InTouch Weekly, a discount-priced knock-off of People. (On a side note, I would personally like to extend my congratulations to the editors and reporting staff of the New York Daily News for not including a quote from Samir Husni in this article.)