The big apple store

Spent the last couple of days in New York and just got home after subway-train-shuttle-plane-shuttle-car trip. (Comair, please bring back that bargain fare to LGA.) In addition to some productive meetings (in this case, not an oxymoron), I got to slip down to SoHo to see the new Apple Store (and to purchase an extra power cord). It was my first visit to one of their stores and I highly recommend the experience to anyone with marketing curiosity. Hang out at the “Genius Bar” if you have any questions. I’ve had a perplexing question for several weeks (months? years?) and it was answered with the cadence of the word “plastics” in The Graduate. “iSync,” the genius told me. “It comes out in a few days.” The clerk (which is not an appropriate description of the knowledgeable staff) volunteered to take my picture so I thought I’d post it here. On the right, for several who have asked to see it , is 444 Madison Ave., where Hammock Publishing’s office can be found (19th floor). It looks like the Daily Planet building to me.
444 Madison

Snap, crackle, pop

I had promised myself not to link to another Rosie story, but David Carr’s NY Times piece today is a classic.


Gruner & Jahr officials said Ms. O’Donnell was not the person she had played on TV and not the one they struck a deal with last year. They said that they teamed up with a talk show host who had a huge following of middle Americans who saw themselves in the sweet-as-pie television figure who had a visible crush on Tom Cruise. In less than a year, she had quit her talk show, announced she was a lesbian and said she was tired of acting nice all the time.

Me too

Several magazine writers admit they were clueless knuckleheads in the 1990s. If they could only get work, they would be so much smarter now.


Susan Kuchinskas, a senior writer for CMP’s now-defunct M-Business and Business 2.0, says, “I wasn’t trained for business reporting, just like a lot of reporters weren’t trained for business reporting. In the old days, an inexperienced reporter would be assigned to a seasoned editor who’d hand-hold them and make sure they asked the right questions. At Business 2.0, even the editors were kids! It was the blind leading the blind.”