In what has to be the zanniest knock-off ever or a brilliant niche play, a rich guy and his son have launched a local Maxim-lite magazine aimed at men who live in, er, Indianapolis: Indy Men’s Magazine.
Despite a similar look, the Indy version takes a more conservative approach. ‘We didn’t want to just hit this community over the head with scantily clad women, but, you know, I think people give us a little leeway. They say, ‘You’re a men’s magazine.’ Overwhelmingly, hot babes is what they want, more hot babes.”
Please refrain from all remarks about photos of women built like a Brick Yard.