Stunned? Horrified? Crashed? Burned?

Dog author Jon Katz’s rant really had me hooked in until I read this and realized he obviously is just kidding around:

Rosetto, perhaps the single best creative mind to come out the past generation of media creators, stunned and horrified the Eastern media establishment … by grasping that new media have to see the world from the point-of-view of the intuitive, interactive young minds that are now shaping it. His creation, Wired, defined a new culture before most journalists or J-school professors even knew it was here.

Had me going there for a minute.