The Mr. Magazine Quote Report

Samir Husni, the self-titled Mr. Magazine , or as we affectionately refer to him here at the rexblog, “Mr. Magazine Quote,” scored a big one today with this lead-grabbing, multi-quote placement in a U.S.A. Today story. Professor Husni soars with his observations on Martha Stewart’s acknowledgement that other people actually contribute to MSL. Mr. Magazine, who heretofore seemed to limit his quote-generation to the narrow niche of magazine launches, appears to be branching out.

(Note: the following is a rexblog parody quote. “I think the professor has brilliantly positioned himself as the universe’s leading quotation-generator on the topic of magazine launches,” said Rex Hammock, “However, I would caution him not to over-extend himself by trying to saturate the market with brand extensions into other categories like magazine redesign quotes. I fear that by doing this he might find himself in a quote competition against other noted magazine design quote brands like Roger Black or Milton Glaser.”)

Now, where was I? Oh yeah, I especially enjoyed Professor Magazine’s psychological observation of Ms. Stewart in today’s USA Today:

Two years ago, magazine expert Samir Husni sat on a magazine panel with Martha Stewart, and ”the only two words out of her mouth were ‘I’ and ‘me.’ ”

”I left that conference stunned,” says Husni, a University of Mississippi professor. ”I have an ego, but I was a babe in toyland compared to her.”

…(In the current issue of MSL) Stewart credits six colleagues in her ”letter from Martha” and is pictured with one of them. ”It’s the first time I remember her giving credit to anyone but herself,” Husni says. ”This has been a humbling experience.”

I believe Mr. Magazine is being way too humble, himself. From the number of times he says “I” and “my” on his website’s front page, it is clear he is no babe in toyland.

TV Guide’s guide

Magazine magnate Walter Annenberg dies at age 94. The fortune he amassed is not near so impressive as the one he gave away.


Over the years, Mr. Annenberg became one of the country’s biggest philanthropists, giving away more than $2 billion in cash…to say nothing of his art donations. The recipients were as diverse as the Peddie School in Hightstown, N.J., the small prep school he attended, the United Negro College Fund ($50 million), organizations for the reform of public education ($500 million), and Israel, whose Emergency Fund received a contribution of $1 million from him after the June 1967 war.

Custom publishing, no, wait

The WSJ today had a long page-one piece on how thin the walls are between the editorial and advertising sales departments of magazines published by Southern Progress.

I guess the article appears on page one because their practices are so “shocking.” However, my response is admiration of their brilliance. Face it, for their specific titles, what the article “reveals” are some great ideas, not sinister traits. (Oh wait, what am I saying? I’m outraged. I can’t believe they are doing this. What happened to editorial integrity?)

I must add that I find the article amusing as I’ve been on panels with custom publishing people from Time Inc. who claim they wouldn’t let clients have any say-so whatsoever, in the editorial content of the custom magazines they were paying the company to produce. So, that would mean that their custom publications are being held to higher editorial integrity standards than what has to be one of the company’s most profitable magazine franchises.